There is no better way to learn about social fans that are passionate about soccer then doing a social media giveaway during the Copa Del Rey match between Barcelona and Real-Madrid.
— adidas Soccer (@adidassoccer)April 16, 2014
adidas was able to leverage their US soccer division’s Twitter following to create buzz surrounding Messi and the Copa Del Rey match. The campaign lasted less than 24 hours and instructed followers to RT for a chance to win one of the Messi signed jerseys or brazuca balls.
@adidassoccer follower spike during Chirpify campaign (source wildfire)
By running this in-the-moment campaign with Chirpify, adidas was able to engage and capture information of over 1k people who were interesting in content surrounding the soccer match and it’s players.
- 56% conversion rate
- Over 2,234,400 brand impressions
- adidas gained 1,144 followers in less than 24 hours
- 1600 Retweets = 10X normal engagement
Lots Of Happy Winners
Transacting frictionlessly in the social stream delights fans, and increases brand affinity. adidas is making it easy for their fans to go from conversation to conversion.
Coming home to this