Chirpify launched a Time’s Square billboard activation for pop star, Ariana Grande. During her hosting appearance during “Total Ariana Live,” the star gave access to her first single from her newest album My Everything. Ariana’s team utilized a billboard, social media and her appearance on TAL (television) to promote the sneak peek access to her song.
Since you can’t click on a link from a billboard or TV, the Actiontags #NowPlaying #TotalArianaLive were displayed cross-channel. When fans tweeted the hashtags, Chirpify automates the artist account response with the link to her new song instantly.
Because Ariana was promoting this across several different platforms, Actiontags allows her fans to see a call-to-action and get instant access and gratification.