When Brands Ignore Their Best Fans

Many brands have a branded hashtag they try and own. They put this hashtag in their bio, their stories, tweets, website, and in their posts. They use the hashtag as a way to build community and aggregate content around their brand. But most of all, they do this to try and get consumers to post. [...]

When Brands Ignore Their Best Fans2019-08-02T20:56:41+00:00

Three of Top Four Hotel Loyalty Programs Use Chirpify for Engagement Loyalty

Hotel brands want to forge long-term relationships with their customers and loyalty programs are a chief way that the industry has sought to do so. After all, having guests return time and time again is good for both the customer and the business, with benefits including greater customer retention, the ability to further personalize guest [...]

Three of Top Four Hotel Loyalty Programs Use Chirpify for Engagement Loyalty2019-03-11T21:11:30+00:00

Social Media – A Dark Place of Endless Hyperbolic Bitching

Let's face it, a solid percentage of social media has become a dark place of endless hyperbolic bitching. If you run social for a brand, you know this all too well. Your brand is constantly berated for every move it makes. All of this negative sentiment has you wondering if it's even worth it. Since [...]

Social Media – A Dark Place of Endless Hyperbolic Bitching2019-07-25T20:49:17+00:00

Super Bowl 2019

Last year during the Super Bowl brands used Chirpify to drive 58 billion impressions. That's 58 billion, with a B. This year, brands like Avocados From Mexico ran super bowl campaigns that exceeded their performance from last year, and not just in terms of impressions. First, let's talk about what they did. Avocados From Mexico Super [...]

Super Bowl 20192019-02-20T00:02:10+00:00

Social Sampling – By The Numbers

The world's largest Brands use Chirpify for sampling programs. The reasons to use social media for sampling are obvious. Earned media, increased engagement, more followers, better data, and higher spend compared to traditional sampling tactics. We thought we'd share the numbers behind a recent sampling program run by Summers Eve, in which the brand asked [...]

Social Sampling – By The Numbers2019-07-19T18:23:42+00:00

IQ Trivia White-Label : Available From Any Brand Handle

Previously we told you how we built IQ Trivia, a massive multiplayer live trivia game played by thousands of people all over the world competing for cash, prizes, and IQ score. Thousands of people play IQ Trivia, giving its brand 22 minutes of their undivided attention every single day! We’re excited to tell you [...]

IQ Trivia White-Label : Available From Any Brand Handle2019-02-15T19:57:21+00:00

IQ Trivia : A Massive Multiplayer Live Chatbot Social Game

Update: IQ is now available as a white label product for brands to launch games from their own social handles.Trivia games are all the rage right now, and our team loves to play.Most trivia games require a dedicated mobile app. We thought there should be a more social way to play, so we made @IQTrivia! [...]

IQ Trivia : A Massive Multiplayer Live Chatbot Social Game2019-02-15T20:00:57+00:00

MailChimp for Social Media

Social media marketers are often one-dimensional in their strategy, thinking only in terms of posting branded content, and promoting said content in a media buy. What they overlook is that social can, and should be, used for relationship and loyalty building, as well as a direct response channel. One of the best tactics towards achieving [...]

MailChimp for Social Media2019-04-03T21:06:07+00:00

58 Billion Impressions – Super Bowl 2018

This year's Super Bowl was another big event for marketers using the Chirpify platform. As we, and others, have discussed in the past, the opportunity for brands to activate their Super Bowl commercials and campaigns for direct response, marketing automation, engagement, and rewards, has largely been missed. However, there are many forward thinking brands that [...]

58 Billion Impressions – Super Bowl 20182019-02-11T19:39:02+00:00