Hello Creator World!

After months of building, we’re excited to finally talk about Subfund! Some time ago, we invented social media payments so brands could monetize the audience they invested so much time and money building. Since then, content creators have also built up large audiences, and are looking for ways to monetize on social. This is why we built Subfund. [...]

Hello Creator World!2021-04-18T17:52:41+00:00

Avocados From Mexico – Success

Avocados From Mexico has been at the forefront of digital innovation for years, whether it is using blockchain technology, or marketing automation on social media, AFM strategy is widely recognized. As a Chirpify customer for years, AFM has leveraged our platform to make their campaigns perform better. And by better, we mean billions of impressions, [...]

Avocados From Mexico – Success2020-10-08T16:34:17+00:00

#TougherTogether

Columbia Sportswear uses Chirpify to power their engagement loyalty program, Greater Rewards. Occasionally we like to highlight campaigns they run to reward members for their brand advocacy. This is one of those times. The Campaign Columbia wanted to engage and reward their loyalty members during Covid to share their adventures in Columbia gear. The Chirpify [...]

#TougherTogether2020-08-18T15:30:56+00:00

3.2 Billion Impressions for Avocados from Mexico

Avocados from Mexico absolutely crushes the brand bowl every year. For the last 4 years we're proud to be one of the reasons why. Their innovative approach to digital has been well documented, and last year Avos was #1 in generating the most social exposure and buzz, driving 2.5 Billion impressions, and beating out both [...]

3.2 Billion Impressions for Avocados from Mexico2020-02-10T21:57:52+00:00

Direct Message Subscriptions

Previously we've discussed how brands use Chirpify like Mailchimp for Social Media, enabling people to subscribe to Direct Messages in the same way that people subscribe to email newsletters. Avocados From Mexico, who uses Chirpify every year to dominate the Super Bowl Brand Bowl, is enabling DM subscriptions as part of this year's Super Bowl [...]

Direct Message Subscriptions2020-02-12T18:17:22+00:00

CPG Loyalty Program Challenges

Consumer Packaged Goods (CPG) or Fast-Moving Consumer Goods (FMCG) customer loyalty programs face unique challenges. The largest challenge is data, as CPG sales data is mainly owned by retailers who control the POS systems. Some CPG companies have tried to combat this by creating mechanisms for the consumer to share their purchase data by uploading receipts. [...]

CPG Loyalty Program Challenges2019-12-02T23:47:49+00:00

When Brands Ignore Their Best Fans

Many brands have a branded hashtag they try and own. They put this hashtag in their bio, their stories, tweets, website, and in their posts. They use the hashtag as a way to build community and aggregate content around their brand. But most of all, they do this to try and get consumers to post. [...]

When Brands Ignore Their Best Fans2019-08-02T20:56:41+00:00

Three of Top Four Hotel Loyalty Programs Use Chirpify for Engagement Loyalty

Hotel brands want to forge long-term relationships with their customers and loyalty programs are a chief way that the industry has sought to do so. After all, having guests return time and time again is good for both the customer and the business, with benefits including greater customer retention, the ability to further personalize guest [...]

Three of Top Four Hotel Loyalty Programs Use Chirpify for Engagement Loyalty2019-03-11T21:11:30+00:00

Social Media – A Dark Place of Endless Hyperbolic Bitching

Let's face it, a solid percentage of social media has become a dark place of endless hyperbolic bitching. If you run social for a brand, you know this all too well. Your brand is constantly berated for every move it makes. All of this negative sentiment has you wondering if it's even worth it. Since [...]

Social Media – A Dark Place of Endless Hyperbolic Bitching2019-07-25T20:49:17+00:00

Super Bowl 2019

Last year during the Super Bowl brands used Chirpify to drive 58 billion impressions. That's 58 billion, with a B. This year, brands like Avocados From Mexico ran super bowl campaigns that exceeded their performance from last year, and not just in terms of impressions. First, let's talk about what they did. Avocados From Mexico Super [...]

Super Bowl 20192019-02-20T00:02:10+00:00