Announcing Chirpify Mobile App Integration

Read full press release here

For years we’ve helped customers increase their customer’s loyalty and spend by rewarding consumers for their engagement with the brand in social media and messaging applications. And now, we are excited to announce that we are further streamlining and strengthening the customer-brand relationship with the ability to integrate our engagement loyalty platform directly into any brand’s mobile app for the customer’s ease of access and conversion.

Integrated Social Login & Engagement Loyalty Opt-In

While the process of linking social accounts to a rewards program has always been easy with Chirpify, it’s become even easier as customers can now instantly and seamlessly register their social accounts within your mobile app. This allows customers to immediately begin earning loyalty program rewards for their social and chat engagement(s). For your customers, this integration brings greater utility, making it even easier for them to participate and do business with you. And, the integration provides the ability to engage more deeply with customers on the mobile app, which is important as mobile users have been proven to spend more per transaction.

By embedding social logins in your mobile app, consumers can link their social account(s) of choice–whether that be Facebook, Twitter, Instagram–to your reward program without ever exiting the brand’s app. Keeping customers in the context they are in is important to holding their attention and having them finish a desired action; integration with your mobile app is yet another way Chirpify helps ensure this action is completed and the long-term benefits of engagement loyalty are achieved.

Engagement & Rewards

Once linked, Chirpify enables brands to listen for specific conversations and social media actions, such as topics, hashtags, photo uploads, sharing links and more. Brands can also define rules such as geo-fencing, frequency, and influence, automatically responding to consumers whose posts meet the listening and rules criteria. Members earn rewards for every eligible social action.

Silver Diner has developed award-winning fresh and local menus to address today’s lifestyles. To stay relevant and participating in our customers’ lifestyle, we know we need to engage our diners between meals on social media. With Chirpify, Silver Diner gains new customers and valuable customer data, and diners accrue rewards for dollars off their next visit. This virtuous cycle of rewards, earned media, new customer acquisition, and customer-driven data underscores our philosophy of “Eat Well, Do Well”.

Joe Howell, Senior Marketing Manager, Silver Diner

CRM

In addition to the greater engagement, retention, loyalty and spend that engagement loyalty brings to brands, this integration also serves to boost the power of your CRM. By making it easier to link and match your customer’s social identity to an existing account and/or customer record, Chirpify feeds the CRM with important social and messaging data that strengthens the CRM’s segmentation and retargeting power.

Chat With Us

See how Chirpify can create a virtuous cycle for your company, helping attract and reward your customers in the same place they spend the majority of their time – social channels. To make it convenient for you, simply chat with the ChirpBot. Or, you can always contact us to schedule a conversation.

Chirpify and goPuff Offer Customers Convenience without the Store

 

We’re excited that goPuff, the mobile convenience store delivery service, has teamed up with us to bring more convenience to more people.

In cities across America, goPuff’s mission is to connect through convenience. Chirpify’s engagement loyalty platform helps fulfill that mission by connecting goPuff customers more deeply with the brand on social media.

Taylor Goldman, Head of Content, goPuff

In today’s world, convenience and utility are top priorities and goPuff delivers on these expectations, literally. With a few mouse clicks – or swipes on a smartphone – customers get what they want when they want it. Offering 30 minute delivery of thousands of convenience goods, goPuff currently operates in 18 cities across the US (or more cities if the consumer can wait 1-2 business days for delivery) and is growing every month. It’s a convenience store on wheels, so customers can save time without interrupting their current activity of choice.

Delivering Utility

Chirpify delivers utility to goPuff customers. Today’s consumers have a remote control in their pocket that allows them to interact with brands how, when and where they like. Brands like goPuff that are able to infuse the customer experience with the utility consumers demand are able to maintain value in the customer relationship, not just retaining that customer but expanding their lifetime value.

Connecting Social to Loyalty & CRM

Chirpify and goPuff extend this utility to customers, connecting them in mobile and social. By connecting their social account(s) to goPuff, customers can seamlessly earn rewards for their social actions — such as participating in goPuff campaigns, sharing user generated content and more. In the background Chirpify listens for these social triggers and automatically responds to goPuff customers at scale with randomly generated goPuff voucher codes for things like free delivery and dollars-off of future orders. In exchange, goPuff receives earned media which helps fuel customer loyalty and new customer acquisition, as well as valuable data, overlaying social identity to their existing customer records.

This is just one example of how Chirpify’s engagement loyalty platform is rewarding customers and increasing spend. Consumers spend enormous amounts of time online in social media, and research has proven that they are loyal to brands like goPuff that save them time and engage them in the moment with random acts of kindness. This loyalty generates brand advocacy, which reaps new customers. The cycle repeats, positivity grows, and so does revenue.

Chat With Us

See how Chirpify can create a virtuous cycle for your company, helping attract and reward your customers in the same place they spend the majority of their time – social channels. To make it convenient for you, simply chat with the ChirpBot. Or, you can always contact us to schedule a conversation.

Our Take: Facebook Expands Messenger Platform

At last year’s F8 Facebook Developer Conference, Facebook opened its API to developers for building bots on its Messenger Platform. Since we’ve been building chatbots since 2011, we were quite excited at the time by the potential this news provided, believing that the familiar interface of social media messaging is the right channel for real-time human language chatbots. Both trusted by — and comfortable to — users, social media messaging offers incredible upside to brands wishing to engage deeper with their customers while providing personalization and utility.

Fast forward to this year’s F8 conference and Facebook has again made news with its Messenger Platform. This time around, Facebook has announced bot discovery through the addition of a Discovery tab and Messenger codes. While we argued last year that discovery is undoubtedly a large challenge to conversational conversion, such as that facilitated by chatbots, the Facebook additions are a helpful half-step forward. However, to reap the benefits of chatbots and encourage customer engagement, brands need three things.

More Discovery

Facebook’s yellow pages will be helpful for reactive discovery of bots. For example, if I am looking for pizza delivery, I might search for a bot to help me with that. However, for proactive bot discovery, yellow pages aren’t ideal. (How many times have you proactively let your fingers do the walking? I’m guessing not often.) Similarly, brands who want to proactively promote their Messenger-based chat bots need to find a way to proactively drive engagement. At Chirpify, we’ve been fueling this very kind of discovery and engagement through the use of social triggers that can be used in any medium – from TV advertising to billboards; megatrons to email – that causes an immediate conversion opportunity from offline marketing to brand chatbots.

And while Facebook has launched Messenger codes which reflects this notion, they are limited to images that can be snapped with a cell phone camera. Another limitation is that they do not connect the dots as to which customer activated the code, which brings me to my second point.

Recognize your Customers

In addition to driving discovery, it is important that brands use the chatbot opportunity for greater recognition, acknowledgement and personalization. Simultaneously, it is increasingly important for brands to show the ROI of their social media efforts. To achieve both, you need to integrate your Messenger chatbot with the corporate CRM or customer database. Doing so allows you to recognize your customers when they engage with your chatbot. And, you can create offers tailored to them; reward them for taking certain actions; or personally acknowledge them for their participation. In addition, when you tie these systems together, you are able to provide closed-loop analytics, learning for example which customers engage with your chatbot, and how, when and why they use it. This deeper data set on your social media customers allows you to further hone your marketing efforts for greater efficacy.

Utility

When brought all together, these strategies allow you to create and drive utility for customers. More than convenience, utility means making it truly easy to do business with you by making your customer known to you across your customer touch points and simplifying the interaction process. Said another way, customers want a bot to be tied to their overall brand experience and provide utility by already knowing who they are and making it incredibly easy to take the next step in participating or interacting with you. Of course, this data can be easily obtained through the customer database and when linked to your customer’s Facebook ID, provides a closed-loop look at your customer.

For brands to be successful engaging consumers with chatbots, they will need to connect the interface to meaningful experiences, back end business processes, and consumer programs that already exist within the organization. Loyalty programs are an ideal example as they are designed for utility, are supported by a deep customer database, and are home to your most loyal customers. With a Messenger-based chatbot, your program members can engage more deeply as it provides a platform for your most loyal customers to interact with the brand in ways that are meaningful to them and encourages a symbiotic relationship with points and/or other rewards in exchange for participation.

Chat With Us

To learn more about driving discovery, personalization and utility for your Messenger-based chatbot, just chat with our chatbot: The ChirpBot

Silver Diner Launches Engagement Rewards Program With Chirpify

 

We’re excited to team up with Silver Diner, an American restaurant with 14 locations in Virginia, Maryland, and New Jersey, to bring its “Eat Well, Do Well Rewards Club” to social media. Our platform is moving the program beyond just rewarding for spend to recognizing and rewarding members for their participation and engagement in social media.

Silver Diner has developed award-winning fresh and local menus to address today’s lifestyles. To stay relevant and participating in our customers’ lifestyle, we know we need to engage our diners between meals on social media. With Chirpify, Silver Diner gains new customers and valuable customer data, and diners accrue rewards for dollars off their next visit. This virtuous cycle of rewards, earned media, new customer acquisition, and customer-driven data underscores our philosophy of “Eat Well, Do Well”.

Joe Howell, Senior Marketing Manager, Silver Diner

In addition to its nostalgic tabletop jukeboxes, comfortable booths, and classic American food with a healthy twist, warm and friendly people are at the heart of Silver Diner. True to this warm and friendly reputation, Silver Diner has a history of giving back to both the community and its customers through a traditional rewards program. For example, schools earn a percentage back from linked customer sales, and customers earn points towards dollars that are redeemable on future visits to the restaurant. Now Silver Diner wants to make it even easier for customers to earn rewards.

For every eligible social action on Twitter, Instagram, or Facebook, Silver Diner customers are rewarded with points. Customers can earn up to five points each month, which translates into $5 off the member’s next visit. Our platform listens for specific social actions, as defined by Silver Diner, and applies rules from its rules engine, automatically sending a response to the customer behind the social action.

Integrated

In addition to fueling listening, rules and responses, our solution is integrated with Paytronix, which tracks members’ earned points and redeemed rewards in a digital wallet. This means that when a customer checks their loyalty account, the social media points are visible and accounted for.

To fuel more participation, Silver Diner also integrated our offsite social registration into their mobile app, so members can instantly connect their social accounts to begin earning rewards.

As current customers share their experiences, new customers are garnered, and the business’s top line is positively impacted. The positive cycle of customer engagement, conversion, loyalty and new customer acquisition is proven to drive positive ROI. The bonus for companies actively engaging their customers? Rich customer data that can be used for future promotions and campaigns to repeat the cycle.

To find out more how we can help your company modernize its rewards programs contact us here.

Marriott Rewards Fans with NCAA March Madness Tickets

 

As part of the hotelier’s engagement loyalty program, Marriott and Chirpify are teaming up once again to present Marriott’s latest reward offering – the NCAA March Madness Sweepstakes. Marriott Rewards members have a chance to win two tickets to one game in the 2017 NCAA Tournament now through the Sweet 16 by simply retweeting Marriott’s promotional message. That’s 11 cities, 19 games, and 19 winners. Chirpify’s platform manages social listening, instant automated responses based on rules limits, member and social data, and rewards and email delivery.

Chirpify’s engagement loyalty platform is making all this possible. Its engine listens in the background, looking for specific criteria–in this case the hashtag triggers #NCAA, #promo and #MRx followed by the consumer’s desired destination. If the fan is already enrolled in Marriott’s Engagement Loyalty Program, #MRpoints, the fan will automatically be entered into the sweepstakes. If not already enrolled, they receive a reply tweet directing them to enroll. In either case, guests have the opportunity to win tickets to some of the hottest sporting events of the year, and Marriott wins a loyal social media following that results in higher spend and customer acquisition rates.

Consumers across all markets and industries have a mobile remote control in their hand and they want to use it for convenience and instant gratification. Consumers hang out, bank, shop, and book travel online, and it makes sense to meet and interact with them there as well. Enter Chirpify, the driving force behind engagement loyalty to achieve greater brand engagement, participation, and advocacy. Social media channels are an integral component of Chirpify’s loyalty engagement platform, which has a proven record of providing utility to consumers, engaging them in the moment, and increasing brand loyalty and, ultimately, spend.

Marriott understands the tremendous benefits of using social media to effect engagement loyalty and to surprise and delight its guests, and this isn’t the first time it has capitalized on a major national event to generate buzz and social loyalty for its brand. For example, its #50to50 campaign during Super Bowl 50 underscored the hotel’s understanding of its customers’ desires to interact with the company on their mobile devices. And, Marriott scored again with its #WithTheBand campaign where, using geofencing technology the hotel was able to surprise and delight its customers with highly targeted and highly relevant interactions centered around the SXSW concert in Austin, TX.

Chirpify has worked with Marriott and many other companies to proactively and successfully engage customers beyond traditional loyalty programs, effectively modernizing their approach to customer loyalty. Contact us here for more information and a tailored assessment on how we can help your company. And for ongoing engagement loyalty use cases and industry analysis, please sign up to receive our blog.

La Quinta Launches Chirpify-Powered Engagement Loyalty Program

 

Ranked among the top travel rewards programs by JD Power and US News and World Report, La Quinta Returns aims to be the travel rewards program travelers deserve. With the addition of engagement loyalty, La Quinta Returns members can now earn rewards for their social media engagement and participation. This allows La Quinta to engage customers at a deeper level even when they aren’t on property, while providing guests with a way to earn rewards for their social media advocacy, all of which increases engagement, loyalty, and customer lifetime value.

We want our guests to feel rewarded and the new La Quinta Returns Social Rewards program does just that by encouraging generous benefits by participating with La Quinta in social media. Chirpify engagement loyalty enables us to reimagine how we engage and interact with our guests, bringing innovation to our customer relationships, in turn giving our guests greater flexibility in how they engage with us, even more personalization, and yet more rewards opportunities.

Dave Sims, ‎Vice President Loyalty Marketing at La Quinta Inns & Suites

The La Quinta Returns program is founded on four principles that are designed to let guests get “more of everything”. Specifically:

More Points

Using the Chirpify platform, La Quinta can now engage its La Quinta Returns members over social media, rewarding members in channel in exchange for their participation. To kick-off the program, La Quinta is encouraging program members to link their social handle(s) to La Quinta Returns in exchange for program points. Members can earn up to a total of 500 points by registering for La Quinta Returns Social Rewards, linking their social handles, following the brand on social media, and for a tweet or Instagram post using the #LQReturns social trigger.

More Convenience

La Quinta Returns Social Rewards actively connects social and mobile actions to the brand’s loyalty program, giving guests an easy, convenient way to stay connected and earn points between stays, in the process encouraging brand advocacy and earned media. Indeed, today’s consumers have a remote control in their pocket and they want to use it to interact with brands how, when and where they like. By infusing the customer experience with this level of utility, La Quinta is able to maintain value in the customer relationship, expanding their lifetime value.

More Freedom

La Quinta’s program provides a great deal of freedom in how members earn and redeem points. Now, with Chirpify powering its La Quinta Returns Social Rewards program, La Quinta members will gain even more freedom, with the ability to engage with the brand within their social media channel of choice, earning points there for engaging and participating with the hotelier. The platform even allows people to create a new member account from a social media engagement.

More Recognition

The Chirpify platform provides La Quinta with the unique ability to expand on its existing personalization efforts, engaging and interacting intelligently with members via a rules-based system that can link to deep CRM data for a truly personalized, moderated social media experience.

Moreover, La Quinta can use data collected from its Social Rewards program to analyze how often members redeem points, assess campaign success across channels, and much more, allowing La Quinta to create a virtuous cycle of continuous improvement, fine-tuning its rewards, personalizing them for greater customer satisfaction and customer lifetime value to the organization.

With generous, exclusive benefits and innovative features, La Quinta Returns continues to deliver on its promise of giving members more freedom, convenience, recognition and rewards with the introduction of Chirpify-powered engagement loyalty. To learn more about how hoteliers are using Chirpify to grow engagement, loyalty, and spend, reach out to us today, or subscribe to our blog for ongoing case studies, analysis and insights.

Avocados from Mexico Produce Joy at SXSW with Chirpify-Powered #AvoHappiness

 

On the heels of its incredibly impactful Super Bowl campaign in which Avocados from Mexico scored more than 3 Billion impressions, the collective has teamed up once again with Chirpify to activate social media as a mechanism for converting consumers. The group’s SXSW campaign runs under the banner #AvoHappiness, and joins its Avo-matic rolling restaurant in the SXSW SouthBites Trailer Park.

If sampling terrific culinary treats at the event isn’t enough to evoke a smile, the group is giving away a year’s worth of concerts that most certainly will. People can enter to win the grand prize by sharing their #AvoHappiness emoji, or for those at SXSW, they can share their #AvoHappiness as measured and captured in a photo by the Avo-matic.

As fans share their #AvoHappiness, Chirpify listens in the background, rules from its rules engine are applied, and those happy fans are sent an automatic response. In this case, people who tweeted with the #AvoHappiness hashtag were entered into the contest and thanked with a recipe, as you can see here.

Encouraged to share on Pinterest and Facebook in addition to Twitter, fans are helping spread positive word of mouth about Avocados from Mexico while creating significant earned media for the brand. After Avocados from Mexico’s inaugural appearance at SXSW last year, in which it monopolized conversation with the most popular, Chirpify-powered hashtag, #GuacNRoll, the group is back encouraging organic reach and sharing through its social media-centric campaign. Indeed, holistic programs like this designed to further the customer journey, also serve to increase new customer acquisition and existing customer loyalty and product spend. In addition, Avocados from Mexico gathers important aggregate data about those customers most likely to participate with its campaigns across channels, fueling further future success.

Are you interested in building record-setting campaigns that actively engage audiences, increase earned media and new customer acquisition? Just tweet #chirpify to get our deck and schedule a chat, or contact us here. And, for future insights, analysis and tips and tricks, please subscribe to our newsletter.

Automation – The Dirty Word in Social Media Marketing

marriott-engagement

How to automate content to your followers

Most forward leaning brands have social teams using social listening software to aggregate, filter, sort, and manually respond to conversations. These platforms have become essential for brands to know what their customers are saying about their brand at scale. This is a good start, but brand marketers should be doing more to drive engagement and business outcomes.

To drive more engagement social marketers should be sending content back to people who set off certain social media actions. Lets call these triggers. The triggers could be people posting about a certain person, hashtag, photo or topic. The content could be a behind the scenes video, points, promo codes, contest entries, concert tickets, seat upgrades, free samples, or simple reminders. You get the idea, any digitally deliverable thing can be sent right back to people.

To do this, marketers need social marketing automation software. The ability to listen for certain triggers, and automate responses to people who set them off. I know… AUTOMATION?!?! That’s a scary word! Before you scream that, think about how email evolved. Are you still writing back individually to people? Social marketing automation software has evolved to the point email has – the ability to segment users, and send the right content, at the right moment, back to the right person, all in real-time based on complex rules such as influence score, frequency, language translation, and geo-fencing.

At Chirpify, our customers use our Engagement Engine to listen for triggers and topics and automate content back to their followers. The result is 1 to 1 organic engagement at scale, billions of impressions, and happier followers that spend more with the brand. We’ve got the ROI studies to prove it. If you’re still concerned about automation, we also give you the ability to moderate before you automate.

When you’re ready to evolve your social marketing strategy, we’re ready to help. Just tweet #chirpify to get our deck and schedule a chat, or contact us here.

Upgrade Your Frequent Flyer Programs with Engagement Loyalty

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Airlines have come to innately understand the value of an existing customer–versus the cost of obtaining a new one–and that it makes good financial sense to reward loyal customers. After all, the lifetime value of a loyal customer outweighs the investment in tracking and rewarding desired behavior. This formula of rewarding loyal flyers has worked quite well for the airline industry since the early ‘80s when frequent flyer programs were introduced.

While it’s blindingly obvious that customer loyalty is table stakes for continued business growth, a new solution area is helping airlines evolve their traditional loyalty programs to increase customer engagement, participation, loyalty and spend. As consumer expectations have evolved, so too must customer relationships and with them the customer loyalty program. The introduction of engagement loyalty helps frequent flyer programs evolve to meet changing customer needs and expectations. Let’s walk through how:

Make it Easy to Do Business

Increasingly the customer experience drives more and more of a customer’s brand devotion. Yet, the customer experience does not end when they get off the plane and collect their bag. Engagement loyalty recognizes that customers have more touchpoints than ever with their airline of choice, most notably a host of social media networks, their mobile device and now messaging apps as well. Engagement loyalty allows carriers to seamlessly connect consumers’ mobile interface with meaningful experiences, back end business processes, and consumer programs like the frequent flyer program that already exist within the organization.

Today’s consumers have a remote control in their pocket that allows them to interact with the airline how, when and where they like. Those that are able to infuse the customer experience with the utility consumers demand, making it easy to do business with and interact with the brand, will not only maintain the customer relationship, but have the opportunity to grow their loyalty and customer lifetime value.

Reward for Time

In an age where airlines are moving to a model where customers are rewarded for a unique combination of dollars spent, segments and miles flown, rewarding for engagement is refreshing and a competitive differentiator. Customers increasingly understand that their time and networks are valuable to brands (in and out of the travel industry) and want to be rewarded for their advocacy efforts.

As Thom Kozik, Vice President of Loyalty at Marriott (a Chirpify customer), noted…

“Consumer expectations around being rewarded for dollars spent has shifted. Today’s consumers recognize there is greater value in their time, attention, and their social media footprint, and expect to be rewarded accordingly for that.”

As such, engagement loyalty platforms like Chirpify allow airlines to reward customers in social media for their advocacy, engagement and other desired behaviors. This fuels positive earned media for the airline, while making the customer feel recognized and appreciated, fueling a positive customer experience that helps create a virtuous snowball of customer loyalty.

Platforms like Chirpify allow marketers to reward customers at scale, while also providing the capability to surprise and delight individual members, personally recognizing and interacting with them in real-time.

Gather New Customer Data Inputs

For years now the airline industry has heavily invested in data analytics, tracking everything from products and services to city pairs, which can then be used for everything from refining which offers are presented to customers as they book online, all the way up to strategic planning. Engagement loyalty provides a new, critical data input into customer behavior and expectations that airlines should not overlook.

Specifically, engagement loyalty allows marketers to acquire the social identity of frequent flyer program members which can then be tied to customer records. With this data in hand, marketers can measure the reach, impressions, conversion rates and more of their campaigns. In addition, with engagement loyalty, they can activate offline marketing activities — like TV ads, billboards or in-airport signage — via social media, tracking the success of each activity to different social channels, demographics and more.

For example, an airline who is trying to promote a new segment from a hub might try to encourage awareness and sales with in-airport marketing that prompts engagement with a social trigger. When a known frequent flyer, “Stan” engages with that trigger, Chirpify allows the airline to listen for that social action and piece it together with his consumer data that has been stored. Chirpify recognizes that it was Stan who used the social trigger and automatically sends him a personalized mobile email, thanking him for looking into the new destination and rewarding him, for example with a free baggage check when he books a flight to the new destination.

Chirpify enables this social participation on behalf of leading travel organizations such as Marriott, IHG and La Quinta, listening in the background for consumers that activate social triggers – both net new customers and existing loyalty program members. Chirpify applies rules from its rules engine and automatically responds to the consumer accordingly, effectively engaging and converting consumers online.

The airline industry has always been at the forefront of innovation when it comes to customer loyalty programs, serving as a template for others to follow. With engagement loyalty, airline marketers are able to increase customer engagement, loyalty efforts and customer lifetime value as they make it easier for customers to do business with them, rewarding them for desired activities. All of these benefits serve to create a virtual snowball of positive earned media, greater customer loyalty, additional customer insights and greater topline growth.

For additional information on how brands are upgrading their customer loyalty programs with engagement loyalty, subscribe to our blog, or reach out to us today for a tailored assessment.

Over 3 Billion Impressions – Avocados From Mexico Super Bowl Customer Journey

Avocados From Mexico piggybacked on its successful 2016 Super Bowl performance by combining the power of its ad that aired during the first commercial break with an integrated social media campaign. For weeks prior to the Game, the organization teased the forthcoming 30-second spot with the social trigger #AvoSecrets and a preview video with actor and comedian, Jon Lovitz. Illustrating the strength of this strategy, conceived and executed by Richards/Lerma, Avocados from Mexico had scored over 2 billion social media impressions before the big game even kicked off! Their impression total is now over 3 billion and counting.

According to Kevin Hamilton, director of brand marketing for Avocados From Mexico in an interview with AdWeek, “This campaign will be ‘one of the biggest and certainly one of the more integrated runs that we’ve had.’” That integration will pivot around Chirpify’s engagement loyalty platform as “Chirpify is critical to drive the user journey,” says Ivonne Kinser, director digital strategy & innovation with the group.

Chirpify’s Engagement Engine

All responses to people who tweet with #AvoSecrets are automatically processed and delivered, with Chirpify allowing the brand to respond immediately – and at scale. This scale was on full display when the brand launched its campaign just before half-time, tweeting out a recipe for its Big Game Party Dish as part of its sweepstakes. The result was a spike of more than 10,000 mentions in just 15 minutes.

People who tweet (or retweet) the Avocados From Mexico trigger #AvoSecrets receive an automated, randomized reply that includes a link that takes them to a micro-site where they can share tweet intents for a chance to win weekly prizes such as a smart home assistant, or a trip to Paris, France.

Chirpify listens in the background and as people activate the #AvoSecrets trigger, Chirpify applies rules from its rules engine and automatically responds. As you can see here, the communication from Avocados From Mexico contains a URL for the campaign micro-site where there is lots to explore — including recipes, the ability to join Avocados From Mexico’s VIP club, and much more.

The overarching goal of the integrated program is to drive the user journey, creating a loyal following while effectively delivering the message that avocados have good fats that can help health-conscious people.

By teasing and activating their Super Bowl ad campaign in this way, Avocados From Mexico is able to tap into consumers’ growing desire for a better experience where they measure brands by how much utility they provide. The Avocados From Mexico customer journey showcases the fun side of the brand while encouraging engagement by giving consumers a reason to interact with the brand. Social consumers have a mobile remote control in their pocket that they want to use to engage and transact with a brand by simply setting off triggers like the #AvoSecrets hashtag. Avocados From Mexico smartly uses this omni-channel remote control to their advantage with this integrated campaign that converts marketing instantly. And, in the process, as Entrepreneur magazine says, “The Avocados From Mexico campaign is writing the textbook on how social media can leverage traditional advertising.”

Chirpify also activated the 2016 AvosInSpace Super Bowl commercial that featured the hashtag #AvosInSpace. It subsequently rose to become the most interacted with Super Bowl ad hashtag, achieving over 993M impressions and in the first three days of the campaign alone, over 33,000 mentions – 50% more than the second-place hashtag, #Pokemon20. Across metrics, the #AvosInSpace Super Bowl ad proved the power of an activated ad and its ability to expand a brand’s reach and drive outcomes with conversion-based activities. It’s little wonder that Avocados From Mexico is looking to repeat this wildly popular and highly successful Super Bowl campaign.

With an integrated program such as this, Chirpify’s engagement loyalty platform illustrates how social media can be an integral component in activating on- and off-line channels for greater engagement, participation, and advocacy. To learn more about the ROI brands receive from engagement loyalty, please download our white paper.