Twitter Bots & Brands – Fraud Wars

twittor-bots

 

There has been a lot of talk over the years about bots on Twitter. Since we invented instant transactions from a single social media action, with Chirpify itself being a bot on Twitter since 2011, I thought I’d share some thoughts on Twitter bots and brand campaigns. Today there are a LOT of bots on Twitter, and as this recent Adage article points out, brands are worried about it, and concerned about automation in general. Since automation of social media marketing is inevitable, as it was with email and other marketing channels, brands need to get comfortable with this fact.

As the article points out, marketers have seen their campaign metrics be skewed by bot accounts engaging with their campaigns.

The advertiser had asked Twitter if any of the activity was from bots, which Twitter denied. So the agency decided to scrutinize the campaign itself. It turned out that between 10% and 20% of Twitter activity on that particular campaign came from bots, according to the agency executive.

10% – 20% is a lot of “fake news” to handle as a marketer. It is especially frustrating when Twitter itself has provided no tools for marketers to avoid this. Since we’ve literally been a currency conversion between Twitter and financial and loyalty programs for 5 years, we’ve been forced to build tools specifically designed to avoid fraudulent bot activity. Our brand’s campaigns literally ignore bot accounts like they don’t even exist, not responding to or enabling them to transact or earn points, enter contests, get content, promo codes, or any other marketing outcome enabled by the platform. They do this utilizing the following features:

Automatic Bot Detection

Our rules engine can govern campaign engagement by several criteria, including geo-fencing, influence, and frequency. Using the influence filter brands can specify how many followers an account needs to participate in their campaign. They can also specify that their campaign ignore other bot identifiers like “eggheads” (accounts without profile photos), or accounts that have not tweeted much, or accounts that do not match other custom campaign or user criteria set by the brand.

Member Verification

Since Chirpify is integrated with membership databases, our platform can lookup customer details based on their social identity. So, if a brand doesn’t want any non-members to participate in a campaign, they can block them.

Frequency Limitations

Our rules engine can also limit participation in campaigns based on frequency, for example limiting contest entries to one Twitter account, or making accounts perform multiple actions to be rewarded, single use promo codes, and more.

Targeting

Brand campaigns often involve a call-to-action, instructing people to set off a social action like sharing a photo to be rewarded. When they do, our platform performs marketing automation, rules checking, automated smart responses and rewards. However, more brands are starting using our platform to mine social data for topics to surprise and delight consumers with a DM containing a reward or content. In this case, our dashboard enables brands to aggregate all posts and accounts containing the topic, and review all posts for quality before responding and rewarding. This gives marketers manual human control, while still saving them a lot of time by having responses and rewards preloaded into the system.

Blacklisting

If a bot account does pass the rules engine qualifiers brands have a fall-back – They can universally blacklist accounts, preventing them from participating in any future campaigns.

Conclusion

Enterprise brands have run millions of transactions through our platform, making our engine smarter along the way, eliminating fraud and bot activity. Our analytics dashboard provides the data metrics for brands to realize and confirm their campaign participant authenticity.

If you’re a brand concerned about false campaign activity from bots, you should consider utilizing tools built for the exact purpose of avoiding it. Contact us today to learn more.

Announcing Chirpify Social Loyalty CRM

“Know your audience.” It’s a simple and obvious mantra for any successful business. What’s not so simple and obvious is exactly how to go about getting to know your customers, connecting their identities in social media and messaging to existing customer records. Even further, if that data is obtained, most brands don’t know what to do with it. Full Press Release Request a Dashboard Demo

Today we’re excited to announce the ability to link personal social media and chat IDs with loyalty program and CRM databases, as well as a new CRM dashboard, enabling loyalty and social media marketers to segment members, view consumer engagement history, and instantly respond to consumers with content and rewards. With this connection, once obscure and anonymous social people become meaningful, identifiable customers that can be understood individually and in aggregate. Marketers can now discreetly mine customer information across social media and messaging to improve future marketing campaigns and calculate ROI.

tldr;

Here’s a quick list of some of what it enables brands to do…

  • Connect social identity to existing customer records seamlessly
  • Aggregate all consumer posts (members and non-members alike) across all campaigns and social channels based on listening triggers you specify
  • Segment and view posts by multiple criteria
  • See all consumer profiles (members and non-members alike)
  • Segment and view users by multiple criteria
  • View consumer engagement and campaign history
  • Instantly reward consumers selecting different rewards from rewards library
  • Instantly message consumers back over same social channel they posted on
  • Create a message library for easy selection
  • View campaign analytics in real-time or over time
  • View consumer and posts while selecting multiple campaigns

Connecting the Data

Brands are connecting social media and chat identity to their existing customer records, and they’re doing it natively, without complex click tracking or convoluted customer experiences. They’re doing it by incentivizing their customers to connect their social media accounts as part of their loyalty program or marketing campaign. When this connection is made, the consumer obtains a remote control for marketing conversion and rewards, and the brand is able to listen, respond, and engage the consumer across multiple channels, all while gathering valuable CRM data. Through our social loyalty CRM all of your member’s engagement posts are aggregated, and their engagement history is viewable right in the dashboard. Furthermore, the entire platform is integrated with your existing CRM and Loyalty databases, so pushing and pulling data between the two is seamless.

Chirpify mobile app and crm integration for Silver Diner

The engine that powers the Chirpify platform allows you to link social IDs to your rewards/loyalty database and to your CRM software. Once obscure and anonymous social people are now meaningful, identifiable customers that can be understood individually and in aggregate, and responded to automatically or with moderation.

The new Chirpify dashboard provides easier, quicker access to unique data already available within our engagement loyalty platform, as well as your own loyalty and crm databases. The dashboard gives brands an easy way to segment audiences based on campaign, user, geolocation, influence, photos, posts, and more. Once segmented, marketers can choose who to engage, and what to engage them with, whether it’s a contest entry, points delivery, utility response, or other marketing outcomes. In other words, we not only supply you with the data, we give you the tools to do something meaningful with it.

Reporting & ROI

Taking data analysis to the next level, the data collected can then be used to determine ROI. In fact, several Chirpify customers have already used this data to determine that their socially connected loyalty members spend significantly more than those that are not connected via the Chirpify platform. One retailer told us that they learned from data analytics that connected members buy twice as frequently as non-connected members. And, a hotelier told us, “With analysis we have found that connected members, in a given year, spent 75% more than the average member. They also had 2X more purchases than the average member in the same time period.” View independ

Independent ROI Studies

Independent ROI studies conducted by our enterprise retail and hotel customers found that their socially connected loyalty members (connected via Chirpify) had the following data points vs non-connected members. To find out more, download the ROI study.

Retail

Have a higher NPS score (79% vs 73%)

Have a higher trust in the brand (65% vs 60%)

Spend more with the brand (35% vs 22%)

Mark the brand as #1 in preference vs competitors (62% vs 57%)

Hospitality

Spend 75% more

2X more bookings in the same time period

You can slice and dice demographic and social data to see who is buying what in response to which campaign. More importantly, you can proactively address the buying preferences and concerns of your current and future customers.

This information is also available for download in CSV format for custom analysis and what-if scenarios. Of course, the Chirpify services team is always available to assist with report creation, making sure you are focusing on data pertinent to your business.

Take control of your customer data and make a positive impact on your business. Contact us today.

Marriott wins 2017 Gold for Best Loyalty Marketing

Congrats to Marriott, and their social loyalty program, on winning first place for Chief Marketer’s 2017 best loyalty marketing!

We’re proud to power Marriott’s program, where in 2016 members generated more than 65 million positive earned media impressions, and earned more than 84 million rewards points through 326,000 social media engagements – the equivalent to earning roughly 11,000 free nights!

Twitter DM Cards and Chirpify – Pushing Chatbots to Meaningful Conversation

Last week Twitter announced a new Direct Message Card for advertisers. The card allows brands to create ads with up to four different prompts that can be used to kick-start conversations on a specific topic, with the goal of helping brands start a private chat with customers. Having developed chatbots since 2011, we are excited to see Twitter’s continued investment in making chatbots more accessible to marketers and customers alike.

If you aren’t already familiar with the new Twitter Direct Message Cards, they are specially designed ads that prompt people to select a given reply from a menu of choices within the ad. From this response, a personal conversation will begin in Twitter’s Direct Message tab. In the case of the Patron Tequila ad below, a person selecting one of these four responses will engage a bot in a Direct Message conversation with the bot suggesting cocktails based on their menu choice.

The new DM Card, according to Twitter, will help businesses drive discovery both through promoted tweets and organic sharing.

Discovery

Which brings me to my first point about the evolution of chatbots. While Twitter’s DM Card seeks to address one area that chatbots have traditionally struggled — Discovery — Chirpify has long had a solution to this issue. Specifically, we’ve been driving chatbot discovery and engagement through the use of social triggers that can be used in any medium – from TV advertising to billboards; megatrons to email – that causes an immediate conversion opportunity from offline marketing to brand chatbots. While the Twitter DM Card helps elevate chatbots within the Twitter environment, Chirpify can elevate chatbots across marketing channels, in the process growing customer awareness, engagement and conversion. And, once people have converted with Chirpify, future conversion is seamless; people can stay in the Twitter (or other social media/messaging) context in which they are already operating.

Loyalty Drives Engagement

MarketingLand compares the new Twitter DM Card to Moviefone in which users “dial 1 for…” and the bot responds with content based on that topic. While this approach may engage people who are intrigued by the multi-choice ad, it will be important to create content that is viewed as a true value exchange for participation. A proven way to do this is to connect the person’s social ID to the loyalty program or CRM database to gain a deeper understanding of who the person is your chatbot is interacting with and use that data to further personalize your content and/or offers.

Connecting your chatbot and loyalty program is an ideal approach for two important reasons:

  1. It allows you to identify customers individually and in aggregate
  2. Provides you the opportunity to offer customers loyalty program points or other valued rewards in exchange for their participation.
This value exchange is critical to chatbot adoption and long-term success and in the process also provides brands with significant data that informs the ROI of their chatbot efforts.

Chirpify Marketing Chatbots

The Chirpify engine provides leading brands like Marriott, La Quinta, and Columbia Sportswear with chatbot abilities to engage and convert customers and calculate ROI of social media and messaging efforts. Critically, these organizations have linked the Chirpify engine to their loyalty programs, driving greater:

  1. Engagement and participation
  2. Rates of conversion
  3. Loyalty
  4. Spend per visit
  5. Frequency of spend

Increasing Spend – ROI

Indeed, Chirpify’s retail customers have found that people who connect their social ID and loyalty program account buy twice as frequently as non-connected members. And Chirpify’s hotel customers found that connected members spent 75% more than the average member in a given year. They also had 2X more purchases than the average member in the same time period.

The ChirpBot has been growing in sophistication for years now, with complex rules based logic, such as geo-fencing, frequency of participation, moderation, and responding to people in their native tongue. Ready to put the Chirpify chatbot experience to work for your brand and customers? Contact the experts at Chirpify today. To make it convenient, simply chat with the ChirpBot. Or, you can always contact us to schedule a conversation.

Announcing Chirpify Mobile App Integration

Read full press release here

For years we’ve helped customers increase their customer’s loyalty and spend by rewarding consumers for their engagement with the brand in social media and messaging applications. And now, we are excited to announce that we are further streamlining and strengthening the customer-brand relationship with the ability to integrate our engagement loyalty platform directly into any brand’s mobile app for the customer’s ease of access and conversion.

Integrated Social Login & Engagement Loyalty Opt-In

While the process of linking social accounts to a rewards program has always been easy with Chirpify, it’s become even easier as customers can now instantly and seamlessly register their social accounts within your mobile app. This allows customers to immediately begin earning loyalty program rewards for their social and chat engagement(s). For your customers, this integration brings greater utility, making it even easier for them to participate and do business with you. And, the integration provides the ability to engage more deeply with customers on the mobile app, which is important as mobile users have been proven to spend more per transaction.

By embedding social logins in your mobile app, consumers can link their social account(s) of choice–whether that be Facebook, Twitter, Instagram–to your reward program without ever exiting the brand’s app. Keeping customers in the context they are in is important to holding their attention and having them finish a desired action; integration with your mobile app is yet another way Chirpify helps ensure this action is completed and the long-term benefits of engagement loyalty are achieved.

Engagement & Rewards

Once linked, Chirpify enables brands to listen for specific conversations and social media actions, such as topics, hashtags, photo uploads, sharing links and more. Brands can also define rules such as geo-fencing, frequency, and influence, automatically responding to consumers whose posts meet the listening and rules criteria. Members earn rewards for every eligible social action.

Silver Diner has developed award-winning fresh and local menus to address today’s lifestyles. To stay relevant and participating in our customers’ lifestyle, we know we need to engage our diners between meals on social media. With Chirpify, Silver Diner gains new customers and valuable customer data, and diners accrue rewards for dollars off their next visit. This virtuous cycle of rewards, earned media, new customer acquisition, and customer-driven data underscores our philosophy of “Eat Well, Do Well”.

Joe Howell, Senior Marketing Manager, Silver Diner

CRM

In addition to the greater engagement, retention, loyalty and spend that engagement loyalty brings to brands, this integration also serves to boost the power of your CRM. By making it easier to link and match your customer’s social identity to an existing account and/or customer record, Chirpify feeds the CRM with important social and messaging data that strengthens the CRM’s segmentation and retargeting power.

Chat With Us

See how Chirpify can create a virtuous cycle for your company, helping attract and reward your customers in the same place they spend the majority of their time – social channels. To make it convenient for you, simply chat with the ChirpBot. Or, you can always contact us to schedule a conversation.

Chirpify and goPuff Offer Customers Convenience without the Store

 

We’re excited that goPuff, the mobile convenience store delivery service, has teamed up with us to bring more convenience to more people.

In cities across America, goPuff’s mission is to connect through convenience. Chirpify’s engagement loyalty platform helps fulfill that mission by connecting goPuff customers more deeply with the brand on social media.

Taylor Goldman, Head of Content, goPuff

In today’s world, convenience and utility are top priorities and goPuff delivers on these expectations, literally. With a few mouse clicks – or swipes on a smartphone – customers get what they want when they want it. Offering 30 minute delivery of thousands of convenience goods, goPuff currently operates in 18 cities across the US (or more cities if the consumer can wait 1-2 business days for delivery) and is growing every month. It’s a convenience store on wheels, so customers can save time without interrupting their current activity of choice.

Delivering Utility

Chirpify delivers utility to goPuff customers. Today’s consumers have a remote control in their pocket that allows them to interact with brands how, when and where they like. Brands like goPuff that are able to infuse the customer experience with the utility consumers demand are able to maintain value in the customer relationship, not just retaining that customer but expanding their lifetime value.

Connecting Social to Loyalty & CRM

Chirpify and goPuff extend this utility to customers, connecting them in mobile and social. By connecting their social account(s) to goPuff, customers can seamlessly earn rewards for their social actions — such as participating in goPuff campaigns, sharing user generated content and more. In the background Chirpify listens for these social triggers and automatically responds to goPuff customers at scale with randomly generated goPuff voucher codes for things like free delivery and dollars-off of future orders. In exchange, goPuff receives earned media which helps fuel customer loyalty and new customer acquisition, as well as valuable data, overlaying social identity to their existing customer records.

This is just one example of how Chirpify’s engagement loyalty platform is rewarding customers and increasing spend. Consumers spend enormous amounts of time online in social media, and research has proven that they are loyal to brands like goPuff that save them time and engage them in the moment with random acts of kindness. This loyalty generates brand advocacy, which reaps new customers. The cycle repeats, positivity grows, and so does revenue.

Chat With Us

See how Chirpify can create a virtuous cycle for your company, helping attract and reward your customers in the same place they spend the majority of their time – social channels. To make it convenient for you, simply chat with the ChirpBot. Or, you can always contact us to schedule a conversation.

Our Take: Facebook Expands Messenger Platform

At last year’s F8 Facebook Developer Conference, Facebook opened its API to developers for building bots on its Messenger Platform. Since we’ve been building chatbots since 2011, we were quite excited at the time by the potential this news provided, believing that the familiar interface of social media messaging is the right channel for real-time human language chatbots. Both trusted by — and comfortable to — users, social media messaging offers incredible upside to brands wishing to engage deeper with their customers while providing personalization and utility.

Fast forward to this year’s F8 conference and Facebook has again made news with its Messenger Platform. This time around, Facebook has announced bot discovery through the addition of a Discovery tab and Messenger codes. While we argued last year that discovery is undoubtedly a large challenge to conversational conversion, such as that facilitated by chatbots, the Facebook additions are a helpful half-step forward. However, to reap the benefits of chatbots and encourage customer engagement, brands need three things.

More Discovery

Facebook’s yellow pages will be helpful for reactive discovery of bots. For example, if I am looking for pizza delivery, I might search for a bot to help me with that. However, for proactive bot discovery, yellow pages aren’t ideal. (How many times have you proactively let your fingers do the walking? I’m guessing not often.) Similarly, brands who want to proactively promote their Messenger-based chat bots need to find a way to proactively drive engagement. At Chirpify, we’ve been fueling this very kind of discovery and engagement through the use of social triggers that can be used in any medium – from TV advertising to billboards; megatrons to email – that causes an immediate conversion opportunity from offline marketing to brand chatbots.

And while Facebook has launched Messenger codes which reflects this notion, they are limited to images that can be snapped with a cell phone camera. Another limitation is that they do not connect the dots as to which customer activated the code, which brings me to my second point.

Recognize your Customers

In addition to driving discovery, it is important that brands use the chatbot opportunity for greater recognition, acknowledgement and personalization. Simultaneously, it is increasingly important for brands to show the ROI of their social media efforts. To achieve both, you need to integrate your Messenger chatbot with the corporate CRM or customer database. Doing so allows you to recognize your customers when they engage with your chatbot. And, you can create offers tailored to them; reward them for taking certain actions; or personally acknowledge them for their participation. In addition, when you tie these systems together, you are able to provide closed-loop analytics, learning for example which customers engage with your chatbot, and how, when and why they use it. This deeper data set on your social media customers allows you to further hone your marketing efforts for greater efficacy.

Utility

When brought all together, these strategies allow you to create and drive utility for customers. More than convenience, utility means making it truly easy to do business with you by making your customer known to you across your customer touch points and simplifying the interaction process. Said another way, customers want a bot to be tied to their overall brand experience and provide utility by already knowing who they are and making it incredibly easy to take the next step in participating or interacting with you. Of course, this data can be easily obtained through the customer database and when linked to your customer’s Facebook ID, provides a closed-loop look at your customer.

For brands to be successful engaging consumers with chatbots, they will need to connect the interface to meaningful experiences, back end business processes, and consumer programs that already exist within the organization. Loyalty programs are an ideal example as they are designed for utility, are supported by a deep customer database, and are home to your most loyal customers. With a Messenger-based chatbot, your program members can engage more deeply as it provides a platform for your most loyal customers to interact with the brand in ways that are meaningful to them and encourages a symbiotic relationship with points and/or other rewards in exchange for participation.

Chat With Us

To learn more about driving discovery, personalization and utility for your Messenger-based chatbot, just chat with our chatbot: The ChirpBot

Silver Diner Launches Engagement Rewards Program With Chirpify

 

We’re excited to team up with Silver Diner, an American restaurant with 14 locations in Virginia, Maryland, and New Jersey, to bring its “Eat Well, Do Well Rewards Club” to social media. Our platform is moving the program beyond just rewarding for spend to recognizing and rewarding members for their participation and engagement in social media.

Silver Diner has developed award-winning fresh and local menus to address today’s lifestyles. To stay relevant and participating in our customers’ lifestyle, we know we need to engage our diners between meals on social media. With Chirpify, Silver Diner gains new customers and valuable customer data, and diners accrue rewards for dollars off their next visit. This virtuous cycle of rewards, earned media, new customer acquisition, and customer-driven data underscores our philosophy of “Eat Well, Do Well”.

Joe Howell, Senior Marketing Manager, Silver Diner

In addition to its nostalgic tabletop jukeboxes, comfortable booths, and classic American food with a healthy twist, warm and friendly people are at the heart of Silver Diner. True to this warm and friendly reputation, Silver Diner has a history of giving back to both the community and its customers through a traditional rewards program. For example, schools earn a percentage back from linked customer sales, and customers earn points towards dollars that are redeemable on future visits to the restaurant. Now Silver Diner wants to make it even easier for customers to earn rewards.

For every eligible social action on Twitter, Instagram, or Facebook, Silver Diner customers are rewarded with points. Customers can earn up to five points each month, which translates into $5 off the member’s next visit. Our platform listens for specific social actions, as defined by Silver Diner, and applies rules from its rules engine, automatically sending a response to the customer behind the social action.

Integrated

In addition to fueling listening, rules and responses, our solution is integrated with Paytronix, which tracks members’ earned points and redeemed rewards in a digital wallet. This means that when a customer checks their loyalty account, the social media points are visible and accounted for.

To fuel more participation, Silver Diner also integrated our offsite social registration into their mobile app, so members can instantly connect their social accounts to begin earning rewards.

As current customers share their experiences, new customers are garnered, and the business’s top line is positively impacted. The positive cycle of customer engagement, conversion, loyalty and new customer acquisition is proven to drive positive ROI. The bonus for companies actively engaging their customers? Rich customer data that can be used for future promotions and campaigns to repeat the cycle.

To find out more how we can help your company modernize its rewards programs contact us here.

Marriott Rewards Fans with NCAA March Madness Tickets

 

As part of the hotelier’s engagement loyalty program, Marriott and Chirpify are teaming up once again to present Marriott’s latest reward offering – the NCAA March Madness Sweepstakes. Marriott Rewards members have a chance to win two tickets to one game in the 2017 NCAA Tournament now through the Sweet 16 by simply retweeting Marriott’s promotional message. That’s 11 cities, 19 games, and 19 winners. Chirpify’s platform manages social listening, instant automated responses based on rules limits, member and social data, and rewards and email delivery.

Chirpify’s engagement loyalty platform is making all this possible. Its engine listens in the background, looking for specific criteria–in this case the hashtag triggers #NCAA, #promo and #MRx followed by the consumer’s desired destination. If the fan is already enrolled in Marriott’s Engagement Loyalty Program, #MRpoints, the fan will automatically be entered into the sweepstakes. If not already enrolled, they receive a reply tweet directing them to enroll. In either case, guests have the opportunity to win tickets to some of the hottest sporting events of the year, and Marriott wins a loyal social media following that results in higher spend and customer acquisition rates.

Consumers across all markets and industries have a mobile remote control in their hand and they want to use it for convenience and instant gratification. Consumers hang out, bank, shop, and book travel online, and it makes sense to meet and interact with them there as well. Enter Chirpify, the driving force behind engagement loyalty to achieve greater brand engagement, participation, and advocacy. Social media channels are an integral component of Chirpify’s loyalty engagement platform, which has a proven record of providing utility to consumers, engaging them in the moment, and increasing brand loyalty and, ultimately, spend.

Marriott understands the tremendous benefits of using social media to effect engagement loyalty and to surprise and delight its guests, and this isn’t the first time it has capitalized on a major national event to generate buzz and social loyalty for its brand. For example, its #50to50 campaign during Super Bowl 50 underscored the hotel’s understanding of its customers’ desires to interact with the company on their mobile devices. And, Marriott scored again with its #WithTheBand campaign where, using geofencing technology the hotel was able to surprise and delight its customers with highly targeted and highly relevant interactions centered around the SXSW concert in Austin, TX.

Chirpify has worked with Marriott and many other companies to proactively and successfully engage customers beyond traditional loyalty programs, effectively modernizing their approach to customer loyalty. Contact us here for more information and a tailored assessment on how we can help your company. And for ongoing engagement loyalty use cases and industry analysis, please sign up to receive our blog.

La Quinta Launches Chirpify-Powered Engagement Loyalty Program

 

Ranked among the top travel rewards programs by JD Power and US News and World Report, La Quinta Returns aims to be the travel rewards program travelers deserve. With the addition of engagement loyalty, La Quinta Returns members can now earn rewards for their social media engagement and participation. This allows La Quinta to engage customers at a deeper level even when they aren’t on property, while providing guests with a way to earn rewards for their social media advocacy, all of which increases engagement, loyalty, and customer lifetime value.

We want our guests to feel rewarded and the new La Quinta Returns Social Rewards program does just that by encouraging generous benefits by participating with La Quinta in social media. Chirpify engagement loyalty enables us to reimagine how we engage and interact with our guests, bringing innovation to our customer relationships, in turn giving our guests greater flexibility in how they engage with us, even more personalization, and yet more rewards opportunities.

Dave Sims, ‎Vice President Loyalty Marketing at La Quinta Inns & Suites

The La Quinta Returns program is founded on four principles that are designed to let guests get “more of everything”. Specifically:

More Points

Using the Chirpify platform, La Quinta can now engage its La Quinta Returns members over social media, rewarding members in channel in exchange for their participation. To kick-off the program, La Quinta is encouraging program members to link their social handle(s) to La Quinta Returns in exchange for program points. Members can earn up to a total of 500 points by registering for La Quinta Returns Social Rewards, linking their social handles, following the brand on social media, and for a tweet or Instagram post using the #LQReturns social trigger.

More Convenience

La Quinta Returns Social Rewards actively connects social and mobile actions to the brand’s loyalty program, giving guests an easy, convenient way to stay connected and earn points between stays, in the process encouraging brand advocacy and earned media. Indeed, today’s consumers have a remote control in their pocket and they want to use it to interact with brands how, when and where they like. By infusing the customer experience with this level of utility, La Quinta is able to maintain value in the customer relationship, expanding their lifetime value.

More Freedom

La Quinta’s program provides a great deal of freedom in how members earn and redeem points. Now, with Chirpify powering its La Quinta Returns Social Rewards program, La Quinta members will gain even more freedom, with the ability to engage with the brand within their social media channel of choice, earning points there for engaging and participating with the hotelier. The platform even allows people to create a new member account from a social media engagement.

More Recognition

The Chirpify platform provides La Quinta with the unique ability to expand on its existing personalization efforts, engaging and interacting intelligently with members via a rules-based system that can link to deep CRM data for a truly personalized, moderated social media experience.

Moreover, La Quinta can use data collected from its Social Rewards program to analyze how often members redeem points, assess campaign success across channels, and much more, allowing La Quinta to create a virtuous cycle of continuous improvement, fine-tuning its rewards, personalizing them for greater customer satisfaction and customer lifetime value to the organization.

With generous, exclusive benefits and innovative features, La Quinta Returns continues to deliver on its promise of giving members more freedom, convenience, recognition and rewards with the introduction of Chirpify-powered engagement loyalty. To learn more about how hoteliers are using Chirpify to grow engagement, loyalty, and spend, reach out to us today, or subscribe to our blog for ongoing case studies, analysis and insights.