2017 has been a year of expansion for brand loyalty programs, evolving from solely rewarding for spend to rewarding for engagement in the channels that consumers spend all of their time – Social and messaging channels. To give you a sense of the scale, brands using Chirpify gave away over 100 Million loyalty points for [...]
We've been building Chatbots on social media since 2011. Since then our bots have grown ever more intelligent, with the ability to deliver the right message and reward, at the right time, on the right channel. Some examples of Chirpify platform Chatbot functionality include responding differently, and delivering different rewards and marketing outcomes, based on [...]
Sending the right message and reward, at the right time, on the right channel. This is the mantra that has guided our product roadmap, and the functionality we've enabled for brands. When these things come together, consumers are absolutely delighted. Let's break down how we do this. It all comes down to data. Sending the [...]
According to Simply Measured’s annual The State of Social Marketing report, the leading challenge for social media marketers is measuring ROI, with nearly 60% saying they struggle to tie social to business goals. Indeed, aligning social media marketing strategy to specific business objectives is the number one area of focus for agencies this year. In [...]
We’re pleased to announce integrated registration, enabling brands to embed engagement loyalty opt-in directly into their owned properties on web and mobile. With integrated registration, consumer opt-in is as easy as logging in with their favorite social media platform. For brands, installing registration is as simple as adding a link to your website or mobile [...]
Accounting for loyalty program points can present a challenge to organizations looking for ways to modernize their program by expanding beyond “spend and get” to reward for engagement. After all, the argument goes, points are a liability and creating more of them can’t be done lightly. This perspective will not only keep you from much [...]
Sports Endeavors Incorporated (SEI), the company behind popular sports brands such as Soccer.com, Lacrosse.com, and WorldRugbyShop.com, thinks of its employees, its community and its customers as a team. To that end, we're teaming with SEI and soccer clubs across the country to not only outfit teams for the season, but reward them with a free [...]
There has been a lot of talk over the years about bots on Twitter. Since we invented instant transactions from a single social media action, with Chirpify itself being a bot on Twitter since 2011, I thought I'd share some thoughts on Twitter bots and brand campaigns. Today there are a LOT of bots on [...]
"Know your audience." It’s a simple and obvious mantra for any successful business. What’s not so simple and obvious is exactly how to go about getting to know your customers, connecting their identities in social media and messaging to existing customer records. Even further, if that data is obtained, most brands don’t know what to [...]
Congrats to Marriott, and their social loyalty program, on winning first place for Chief Marketer's 2017 best loyalty marketing! We're proud to power Marriott's program, where in 2016 members generated more than 65 million positive earned media impressions, and earned more than 84 million rewards points through 326,000 social media engagements – the equivalent to [...]
