IQ Trivia : A Massive Multiplayer Live Chatbot Social Game

Update: IQ is now available as a white label product for brands to launch games from their own social handles.Trivia games are all the rage right now, and our team loves to play.Most trivia games require a dedicated mobile app. We thought there should be a more social way to play, so we made @IQTrivia! [...]

IQ Trivia : A Massive Multiplayer Live Chatbot Social Game2019-02-15T20:00:57+00:00

MailChimp for Social Media

Social media marketers are often one-dimensional in their strategy, thinking only in terms of posting branded content, and promoting said content in a media buy. What they overlook is that social can, and should be, used for relationship and loyalty building, as well as a direct response channel. One of the best tactics towards achieving [...]

MailChimp for Social Media2019-04-03T21:06:07+00:00

How Columbia Sportswear Rewards Instagram Challenges

Columbia Sportswear, like many other brands, hosts Instagram challenges inviting their followers to share photos to be featured on the Columbia Instagram account and blog. However, unlike most brands who run Instagram challenges, Columbia goes beyond just asking people to share. They recognize those who do and instantly comment back to each of them. Even [...]

How Columbia Sportswear Rewards Instagram Challenges2020-03-03T23:02:57+00:00

58 Billion Impressions – Super Bowl 2018

This year's Super Bowl was another big event for marketers using the Chirpify platform. As we, and others, have discussed in the past, the opportunity for brands to activate their Super Bowl commercials and campaigns for direct response, marketing automation, engagement, and rewards, has largely been missed. However, there are many forward thinking brands that [...]

58 Billion Impressions – Super Bowl 20182019-02-11T19:39:02+00:00

Automation: The Dirty Word in Social Media Marketing

Most forward-leaning brands have social media teams using social listening software to aggregate, filter, sort and manually respond to conversations. These platforms have become essential for brands to know what their customers are saying about their brand—at scale. And while this is a good start, brand marketers should be doing more to drive engagement and [...]

Automation: The Dirty Word in Social Media Marketing2018-01-30T22:14:00+00:00

Five Loyalty Chatbot Examples

Natural language chatbots have been touted as the future of customer service, support and sales. And while they can certainly be helpful toward those ends, leading brands are finding innovative new ways to marry chatbots with initiatives like loyalty to create compelling customer experiences that further the customer relationship, impact specific marketing goals, and enhance [...]

Five Loyalty Chatbot Examples2018-01-22T20:04:45+00:00

2017

2017 has been a year of expansion for brand loyalty programs, evolving from solely rewarding for spend to rewarding for engagement in the channels that consumers spend all of their time – Social and messaging channels. To give you a sense of the scale, brands using Chirpify gave away over 100 Million loyalty points for [...]

20172018-04-17T18:06:46+00:00

Marriott and NFL Chatbot Trivia – Chatbots with Outcomes

We've been building Chatbots on social media since 2011. Since then our bots have grown ever more intelligent, with the ability to deliver the right message and reward, at the right time, on the right channel. Some examples of Chirpify platform Chatbot functionality include responding differently, and delivering different rewards and marketing outcomes, based on [...]

Marriott and NFL Chatbot Trivia – Chatbots with Outcomes2019-08-01T16:18:08+00:00

Sending the right message and reward, at the right time, on the right channel

Sending the right message and reward, at the right time, on the right channel. This is the mantra that has guided our product roadmap, and the functionality we've enabled for brands. When these things come together, consumers are absolutely delighted. Let's break down how we do this. It all comes down to data. Sending the [...]

Sending the right message and reward, at the right time, on the right channel2019-07-25T20:06:44+00:00

Most Social Media Marketers Don’t Measure ROI – Because they can’t

According to Simply Measured’s annual The State of Social Marketing report, the leading challenge for social media marketers is measuring ROI, with nearly 60% saying they struggle to tie social to business goals. Indeed, aligning social media marketing strategy to specific business objectives is the number one area of focus for agencies this year. In [...]

Most Social Media Marketers Don’t Measure ROI – Because they can’t2017-08-16T16:48:41+00:00