Social media marketers are often one-dimensional in their strategy, thinking only in terms of posting branded content, and promoting said content in a media buy. What they overlook is that social can, and should be, used for relationship and loyalty building, as well as a direct response channel. One of the best tactics towards achieving [...]
Columbia Sportswear, like many other brands, hosts Instagram challenges inviting their followers to share photos to be featured on the Columbia Instagram account and blog. However, unlike most brands who run Instagram challenges, Columbia goes beyond just asking people to share. They recognize those who do and instantly comment back to each of them. Even [...]
This year's Super Bowl was another big event for marketers using the Chirpify platform. As we, and others, have discussed in the past, the opportunity for brands to activate their Super Bowl commercials and campaigns for direct response, marketing automation, engagement, and rewards, has largely been missed. However, there are many forward thinking brands that [...]
Most forward-leaning brands have social media teams using social listening software to aggregate, filter, sort and manually respond to conversations. These platforms have become essential for brands to know what their customers are saying about their brand—at scale. And while this is a good start, brand marketers should be doing more to drive engagement and [...]
Natural language chatbots have been touted as the future of customer service, support and sales. And while they can certainly be helpful toward those ends, leading brands are finding innovative new ways to marry chatbots with initiatives like loyalty to create compelling customer experiences that further the customer relationship, impact specific marketing goals, and enhance [...]
2017 has been a year of expansion for brand loyalty programs, evolving from solely rewarding for spend to rewarding for engagement in the channels that consumers spend all of their time – Social and messaging channels. To give you a sense of the scale, brands using Chirpify gave away over 100 Million loyalty points for [...]
We've been building Chatbots on social media since 2011. Since then our bots have grown ever more intelligent, with the ability to deliver the right message and reward, at the right time, on the right channel. Some examples of Chirpify platform Chatbot functionality include responding differently, and delivering different rewards and marketing outcomes, based on [...]
Sending the right message and reward, at the right time, on the right channel. This is the mantra that has guided our product roadmap, and the functionality we've enabled for brands. When these things come together, consumers are absolutely delighted. Let's break down how we do this. It all comes down to data. Sending the [...]
According to Simply Measured’s annual The State of Social Marketing report, the leading challenge for social media marketers is measuring ROI, with nearly 60% saying they struggle to tie social to business goals. Indeed, aligning social media marketing strategy to specific business objectives is the number one area of focus for agencies this year. In [...]
We’re pleased to announce integrated registration, enabling brands to embed engagement loyalty opt-in directly into their owned properties on web and mobile. With integrated registration, consumer opt-in is as easy as logging in with their favorite social media platform. For brands, installing registration is as simple as adding a link to your website or mobile [...]
