Stride Case Study

The Promotion: Stride used Chirpify to leverage their current social following to create buzz surrounding their newest product, Sour Patch Stride Gum. Tweet “clues” were sent out daily to generate correct #actiontag answers- giving correct users the chance to win a free pack of the gum. Results: Sour Patch Stride was able to secure a [...]

Stride Case Study2011-11-24T08:00:00+00:00

Forever 21 Case Study

The Promotion: Forever 21 ran a #Gimme promotion through Twitter over the holidays, giving users access to a 10% promotion on their website using #actiontags. All the user had to do was retweet the original post containing  #Gimme & #ForeverHoliday. The Results: Forever21 was able to secure a 42% conversion with 1260 intents and 535 completed entries from [...]

Forever 21 Case Study2011-11-24T08:00:00+00:00

Lady Gaga Case Study

Summary: Lady Gaga utilized Chirpify for direct commerce on social- enabling in-stream commerce to drive pre-orders of Lady Gaga’s ARTPOP bundle to her fans via Facebook. Fans who were interested and wanted to buy the product just commented #Buy on the post and received direct details for how to finish their transaction. Campaign Results: The single [...]

Lady Gaga Case Study2011-11-24T08:00:00+00:00

Eminem Case Study

Summary: Eminem teamed up with Chirpify for #GivingTuesday 2013 to help raise money for Wolverine Human Services, a Detroit based social service agency helping troubled teens. Eminem took to Twitter and encouraged his fans to instantly donate $10 to Wolverine and promised to match every dollar up to $100,000. All it took was one tweet. [...]

Eminem Case Study2011-11-24T08:00:00+00:00

TaylorMade Golf Case Study

The Promotion: TaylorMade Golf launched their new Project (a) Golf Ball at the AT&T National Pro-Am at Pebble Beach. To expand the excitement around the new product TMaG ran a #Enter to win Chirpify campaign on Twitter, Facebook and through their email marketing, with the goal of giving away 20K sleeves of the new ball. [...]

TaylorMade Golf Case Study2011-11-24T08:00:00+00:00

Why You Should Use ‘Actiontags’ in Your Social Media Marketing

Over the past few years, we have all seen an industry-wide shift toward “in-stream” content and campaigns. However, brands are still trying to discover how best to maximize their return on the time, money, and effort that goes into the creation and promotion of their social marketing initiatives. Because content marketing has become something of [...]

Why You Should Use ‘Actiontags’ in Your Social Media Marketing2011-11-11T08:00:00+00:00

5 Ways to Socially Activate Traditional Marketing

For the past few years, brands have been investing heavily in social content and listening, and have learned a lot about how to access and engage their audience.  That audience has evolved, though, as consumers have come to expect and rely on social media as a direct channel to the brands they care about. Through direct customer [...]

5 Ways to Socially Activate Traditional Marketing2011-11-11T08:00:00+00:00

3 Ways To Do Social Media Sampling Right

Since before social media, product sampling was already intuitively social. From grocery store tasting trays to department store perfume reps- sampling has been a great way for brands to connect with potential consumers directly. Giving an undecided purchaser the chance to try your product, at little cost to the company, can highly influence their on-the-spot [...]

3 Ways To Do Social Media Sampling Right2019-02-19T18:15:11+00:00