The Liability & ROI of Rewarding Engagement

Accounting for loyalty program points can present a challenge to organizations looking for ways to modernize their program by expanding beyond “spend and get” to reward for engagement. After all, the argument goes, points are a liability and creating more of them can’t be done lightly. This perspective will not only keep you from much [...]

The Liability & ROI of Rewarding Engagement2019-04-11T18:25:13+00:00

Chirpify Helps Soccer.com Score Big with Goal Club Rewards

Sports Endeavors Incorporated (SEI), the company behind popular sports brands such as Soccer.com, Lacrosse.com, and WorldRugbyShop.com, thinks of its employees, its community and its customers as a team. To that end, we're teaming with SEI and soccer clubs across the country to not only outfit teams for the season, but reward them with a free [...]

Chirpify Helps Soccer.com Score Big with Goal Club Rewards2019-08-01T16:18:19+00:00

Twitter Bots & Brands – Fraud Wars

There has been a lot of talk over the years about bots on Twitter. Since we invented instant transactions from a single social media action, with Chirpify itself being a bot on Twitter since 2011, I thought I'd share some thoughts on Twitter bots and brand campaigns. Today there are a LOT of bots on [...]

Twitter Bots & Brands – Fraud Wars2017-07-25T18:46:08+00:00

Announcing Chirpify Social Loyalty CRM

"Know your audience." It’s a simple and obvious mantra for any successful business. What’s not so simple and obvious is exactly how to go about getting to know your customers, connecting their identities in social media and messaging to existing customer records. Even further, if that data is obtained, most brands don’t know what to [...]

Announcing Chirpify Social Loyalty CRM2017-06-27T16:55:41+00:00

Marriott wins 2017 Gold for Best Loyalty Marketing

Congrats to Marriott, and their social loyalty program, on winning first place for Chief Marketer's 2017 best loyalty marketing! We're proud to power Marriott's program, where in 2016 members generated more than 65 million positive earned media impressions, and earned more than 84 million rewards points through 326,000 social media engagements – the equivalent to [...]

Marriott wins 2017 Gold for Best Loyalty Marketing2017-06-20T19:11:16+00:00

Twitter DM Cards and Chirpify – Pushing Chatbots to Meaningful Conversation

Last week Twitter announced a new Direct Message Card for advertisers. The card allows brands to create ads with up to four different prompts that can be used to kick-start conversations on a specific topic, with the goal of helping brands start a private chat with customers. Having developed chatbots since 2011, we are excited [...]

Twitter DM Cards and Chirpify – Pushing Chatbots to Meaningful Conversation2017-06-01T18:05:59+00:00

Announcing Chirpify Mobile App Integration

Read full press release here For years we've helped customers increase their customer’s loyalty and spend by rewarding consumers for their engagement with the brand in social media and messaging applications. And now, we are excited to announce that we are further streamlining and strengthening the customer-brand relationship with the ability to integrate our engagement [...]

Announcing Chirpify Mobile App Integration2017-05-16T19:05:28+00:00

Chirpify and goPuff Offer Customers Convenience without the Store

  We're excited that goPuff, the mobile convenience store delivery service, has teamed up with us to bring more convenience to more people. In cities across America, goPuff's mission is to connect through convenience. Chirpify’s engagement loyalty platform helps fulfill that mission by connecting goPuff customers more deeply with the brand on social media. Taylor [...]

Chirpify and goPuff Offer Customers Convenience without the Store2017-11-17T22:10:56+00:00

Our Take: Facebook Expands Messenger Platform

At last year’s F8 Facebook Developer Conference, Facebook opened its API to developers for building bots on its Messenger Platform. Since we've been building chatbots since 2011, we were quite excited at the time by the potential this news provided, believing that the familiar interface of social media messaging is the right channel for real-time [...]

Our Take: Facebook Expands Messenger Platform2017-04-25T16:25:23+00:00

Silver Diner Launches Engagement Rewards Program With Chirpify

  We're excited to team up with Silver Diner, an American restaurant with 14 locations in Virginia, Maryland, and New Jersey, to bring its "Eat Well, Do Well Rewards Club" to social media. Our platform is moving the program beyond just rewarding for spend to recognizing and rewarding members for their participation and engagement in [...]

Silver Diner Launches Engagement Rewards Program With Chirpify2017-04-13T17:33:22+00:00