Chirpify helped the Oregon Humane Society (OHS) start a loyalty program and drive even more participation in events like its annual Doggie Dash. OHS is now welcoming all dog-loving folks (and cat-lovers, too) to join and become an OHS Advocat.
By becoming a social #Advocat, people can help OHS simply by sharing over social media. In exchange, Advocats receive rewards. For example, Advocat’s sharing today will receive $7 off the OHS May 14th Doggie Dash. With double digit growth over the past seven years, the Doggie Dash is one of many events the new loyalty program seeks to boost even further, helping create greater impact to the OHS mission.
— OregonHumaneSociety (@OregonHumane) April 21, 2016
— Rex Master (@rexmastercat) April 21, 2016
Specifically, Chirpify helps OHS Advocats earn rewards for sharing through its technology that listens for social actions and triggers, that when activated can be replied to automatically by Chirpify’s smart messaging engine. People can sign up for the new program online where OHS is promoting it through their social media channels. Once signed up, those that share socially using the trigger, #Advocat, are automatically emailed a reward–in this case, a code good for a Doggie Dash discount. Taking advantage of the flexibility of social triggers, OHS will announce new rewards in the future to take advantage of new campaigns, seasons, and/or marketing efforts.
Chirpify-enabled campaigns can activate calls-to-action from across media – from nonprofit workhorses like direct mail and email to radio, TV and billboards. For nonprofits like OHS, Chirpify can link social IDs to individuals within a supporter database, giving greater insight into demographics of those sharing the organization’s mission socially as well as analytics on how campaigns perform with regard to impressions, conversions, influencer reach, and participant demographics.
Loyalty programs are a good fit for nonprofit organizations as it is a low barrier to entry for people who are already proponents of your cause. Rewarding them for sharing and helping spread word of mouth about your mission creates a feel-good quid pro quo that increases awareness and grows engagement among involved audiences. In addition, tying rewards to events, fundraisers and awareness campaigns can help further grow the breadth and depth of your organization’s resources–whether through donations, volunteers or simply sharing education.
The Oregon Humane Society is the largest humane society in the Northwest and seeks to find homes for animals that are neglected, abused and abandoned; to fight animal cruelty; to end pet overpopulation and to teach humane values to youths. Its goal for this year’s Doggie Dash is to raise $60,000 for pets in need. Become a social #Advocat at https://oregonhumane.chirpify.com/ohs/register. If you’re interested in learning how we can help kick-start a loyalty program for your organization, please reach out today.