— Lenovo ANZ (@Lenovo_ANZ)December 19, 2013
Over a four week period, Lenovo and Chirpify ran an activated sweepstakes- #Enter to win a free Yoga Tablet! Although the promotion ran for a month (which is a lifetime in social media) using actiontags allowed new users to see the post and participate everyday. Lenovo ANZ activated their social post on Twitter (seen to the left).
Because of the seamless and mobile-friendly sweepstakes process, the percent of users who used the actiontags and then continued to enter the sweepstakes was extremely high.
An even more impressive number was that 75% of users completed their entry using a mobile device. This is something very important for brands to capitalize on— allow the consumer to participate and convert when they are on the move.
Chirpify allows consumers to partake in giveaways, contests and even commerce transactions with a simple click, while brands benefit from the amplification of their promotions. #Win.