We’re delighted to announce that Chirpify has partnered with MasterCard to offer the first-ever hashtag donation campaign with in-stream giving.
Chirpify is powering Mastercard’s Dig In & Do Good campaign, which launched today in support of Stand Up To Cancer. Mastercard programs have raised more than $12 million to date for the celebrity-sponsored charity.
In addition to social donations, MasterCard customers can also raise money for the cause simply by spending $10 or more when they dine out – or even order in – and choose to pay with their MasterCard.
Enabling #Hashtag Donations
MasterCard’s campaign centers around the #DoGood hashtag, which Chirpify has ‘activated’ to allow anyone to donate directly to the cause – simply by posting or replying with #DoGood and “donate” on Twitter, Facebook or Instagram.
Thanks to the power of hashtags, people can donate instantly – on any social platform – even if they saw the campaign on a billboard or advertisement. Using hashtags, Chirpify gives advertisers the power to drive social conversions from any channel.
Feeling inspired ? You can donate right now!