Chirpify Teams up with Eminem for #GivingTuesday
Thousands of individuals and brands took part in #GivingTuesday this week, advocating and donating to non-profits around the world. Eminem and Chirpify came together to take giving back to a whole new level. Teaming up with Wolverine Human Services, a Detroit based social service agency helping troubled teens, Eminem was bound to make #GivingTuesday history.
Eminem took to Twitter and encouraged his fans to instantly donate $10 to Wolverine and promised to match every dollar up to $100,000. All it took was one tweet:
Forget counting hashtags and complicated landing pages. What made this campaign unique was including a Chirpify #ActionTag:
1. Gave people a clear and simple call to action- ‘RT this post if you’re interested in donating.’
2. Created an automated follow-up and reminder from Chirpify, reaching out to supporters for donations with one click.
Because of the simple process, the message received over 2.5k retweets resulting in 14 million impressions. Chirpify is proud to be a part of something that raised both money and awareness around a great cause. If you are interested in donating to the cause or learning more, go here.