Independent ROI Studies
Independent ROI studies conducted by our enterprise retail and hotel customers found that their socially connected loyalty members (connected via Chirpify) had the following data points vs non-connected members. To find out more, download the ROI study.
Have a higher NPS score (79% vs 73%)
Have a higher trust in the brand (65% vs 60%)
Spend more with the brand (35% vs 22%)
Mark the brand as #1 in preference vs competitors (62% vs 57%)
Spend 75% more
2X more bookings in the same time period
Select Case Studies
Marriott uses Chirpify to connect social and mobile actions to their Marriott Rewards® program, enabling members to earn Marriott Rewards points while spreading brand content. The extension of Marriott Rewards into social and mobile enables Marriott to learn more about their most active consumers and acquire new members, all while increasing member loyalty by rewarding them for their everyday social behavior.
Through travel, Marriott Rewards members pursue their passions sharing their experiences via social media along the way. With Chirpify’s Reply Rewards platform we’re able to surprise and delight our members at scale, while personally recognizing and interacting with them in real-time. This furthers our belief that loyalty is a two-way street. Plus, the platform gives members another easy way to earn Marriott Rewards points, keeping them engaged with the program in between stays.
Amanda Moore, Senior Director, Social and Digital Marketing Loyalty at Marriott International
Columbia uses Chirpify to extend Columbia’s Greater Rewards Loyalty Program, enabling their members to earn Greater Rewards Points for sharing product promotions, brand content, and to activate brand campaigns along their campaign calendar. By enabling their Greater Rewards members to use social media as a remote control to earn rewards they’ve increased their active user base, driving significant spend increases.
People love to talk about our products and showcase how they are using them. The partnership with Chirpify embraces and extends this love of the product in a way that rewards users for sharing, enabling Greater Rewards members to earn points and other rewards for sharing products, promotions, and brand content.
Lindsay McCann, Marketing Manager, Columbia Sportswear
La Quinta uses Chirpify to extend their LQ Returns program by enabling members to earn additional rewards for engaging with the brand on social channels. Members who connect link their social accounts to their LQ Returns account can be instantly recognized and rewarded for brand advocacy, engaging with brand campaigns and sharing their on-property experiences.
We want our guests to feel rewarded and the new La Quinta Returns Social Rewards program does just that by encouraging generous benefits by participating with La Quinta in social media. Chirpify engagement loyalty enables us to reimagine how we engage and interact with our guests, bringing innovation to our customer relationships, in turn giving our guests greater flexibility in how they engage with us, even more personalization, and yet more rewards opportunities.
Dave Sims, Vice President Loyalty Marketing at La Quinta Inns & Suites
Silver Diner uses Chirpify to extend the “Eat Well, Do Well Rewards Club”, enabling their members to earn Points for sharing product promotions, brand content, and to activate brand campaigns along their campaign calendar. Silver Diner has also integrated social rewards into their mobile app so members can seamlessly connect social accounts to participate.
Silver Diner has developed award-winning fresh and local menus to address today’s lifestyles. To stay relevant and participating in our customers’ lifestyle, we know we need to engage our diners between meals on social media. With Chirpify, Silver Diner gains new customers and valuable customer data, and diners accrue rewards for dollars off their next visit. This virtuous cycle of rewards, earned media, new customer acquisition, and customer-driven data underscores our philosophy of “Eat Well, Do Well”.
Joe Howell, Senior Marketing Manager, Silver Diner
Avocados From Mexico
Avocados From Mexico activates campaigns along their marketing calendar. They use Chirpify to give consumers a reason to engage with their campaigns from the Super Bowl to SXW. Avocados From Mexico is able to tap into consumers’ growing desire for a better experience where they measure brands by how much utility they provide.
Chirpify is pivotal in our ability to execute on integrated campaigns, a good example is one that revolved around using our Super Bowl advertisement to create a customer journey. The Chirpify platform was a key component of the program that allowed us to activate hundreds of thousands of product evangelists who created millions of impressions in earned media. Impressively, we saw over 2 Billion social media impressions before kick-off and ended with more than 3 Billion.
Ivonne Kinser, Director Digital Strategy & Innovation at Avos
Adidas uses Chirpify for in-stream social commerce, as well as marketing conversion, in-store and online, making purchases for consumers as easy as posting a hashtag. Connecting omni-channel advertising to frictionless one-step payments and commerce across Instagram, Twitter and Facebook increases customer loyalty, and their bottom line.
Chirpify enables adidas to engage our customers in fundamentally new ways, leveraging social media as the point of conversion. They’ve allowed us to drive more value – and revenue – from our brand marketing efforts.
Jeremy Darlow, Sr. Brand Manager, Adidas