2016 has been a terrific year for us at Chirpify in no small part due to the hard-working, creative people we get to work with every day at market-leading brands. We truly appreciate our customers and how we push each other to do the best work possible which, as you can see here, produces real impact for our clients — and their loyal customers, too. As we close out the year, we thought we’d take a look back at some of our favorite engagement loyalty moments of 2016.
Avocados from Mexico #Avosinspace
Proving the power of ad activation
Our first time supporting a Super Bowl appearance, Chirpify activated the AvosInSpace Super Bowl commercial that featured the hashtag #AvosInSpace. It subsequently rose to become the most interacted with Super Bowl ad hashtag, achieving over 993M impressions and in the first three days of the campaign alone, over 33,000 mentions – 50% more than the second-place hashtag, #Pokemon20. Across metrics, the #AvosInSpace Super Bowl ad proved the power of an activated ad and its ability to expand a brand’s reach and drive outcomes with conversion-based activities.
Highlighting geo-fenced social media Surprise & Delight
— Marriott Rewards (@MarriottRewards) March 18, 2016
Promoting its loyalty program during the SXSW Interactive and Music Fests, Marriott achieved 42.8 million Twitter impressions. This geo-
targeted response campaign listened for SXSW attendees who tweeted an intent to learn more about music events taking place at SXSW. If the attendee’s presence in Austin could be confirmed with Twitter geodata, they received an automated response with an invitation to concerts taking place at the JW Marriott. The highly targeted, highly relevant #WithTheBand campaign randomized responses allowing for engagement at scale without being impersonal.
Univision and Walmart #CopaAmerica
Language translation and geo-fencing
— Walmart (@Walmart) June 13, 2016
We were excited to host the first social media Copa America campaign in which fans could vote for their teams in their native language. Also featuring Chirpify geo-fencing, fans attending a soccer match at any one of the participating stadiums could use #CopaAmerica #Copa100 or #CopaCentenario, to receive an automated response from Univision in their native language. Partnered with Walmart, the automated Chirpify response offered premium content from Walmart. This campaign proved the power of native language engagement and conversion, especially when coupled with geo-fencing and exclusive content.
Partnership with Paytronix
Want to Earn Rewards and be part of the Tribe?! It's Sooooo Easy! There are so many different ways to get points and earn REWARDS at Togo's! More than just on purchases. We know you are social, so just connect your accounts for 10 Instant Points, then 15 Points for Following and 5 points using #togos or #togossandwiches! Yes, it's that easy! Only 50 Points for Your $5 Reward! Then you keep on earning! Visit bit.ly/togosrewards to connect now!
We were excited to see our partnership with Paytronix in action as we brought engagement loyalty to the Togo’s loyalty program. By linking Chirpify with the Togo’s member database and Paytronix mobile wallet, Togo’s has gained new, valuable data about its social Tribe members. With this data, Togo’s can now analyze how often members redeem points, assess campaign success across channels, and fine tune rewards, personalizing them for greater customer satisfaction and customer lifetime value to the organization.
PGA Tour Superstore #RepYourCountry
Integral component of big event marketing
— PGA TOUR Superstore (@PGATSS) July 14, 2016
For the Rio Olympics, we partnered with the PGA Tour Superstore to ensure its marketing efforts for this big event (in which golf made an appearance for the first time in 112 years) used social media to its utmost, while ensuring it was integrated with its other marketing efforts. Using a sweepstakes to increase engagement and create a positive value exchange, the PGA Tour Superstore drove frequency of interaction, engagement and new customer acquisition. The program also allowed the PGA Tour Superstore to gather critical data, such as email, and tie it to a person’s social ID, the data from which was then used to tie together marketing efforts.
Oregon Humane Society #Advocat
Activating calls-to-action from across media
Earlier this year we donated our software and services to help the Oregon Humane Society (OHS) achieve its goal to ‘End Petlessness’. Through a new loyalty program called the OHS Advocat, people activated calls-to-action from across nonprofit workhorses like direct mail and email to radio and billboards. Linking social IDs to individuals within the supporter database, OHS has gained greater insight into those sharing the organization’s mission socially as well as analytics on how campaigns perform with regard to impressions, conversions, influencer reach, and participant demographics.
ROI of Engagement Loyalty
Download the ROI Study
Bringing it all together, our customers across industries see a great deal of ROI from the Chirpify solution and we are proud of the value we bring them — from new customer acquisition to increased sales, and stronger social advocacy to better business intelligence. Wrapping up the year, one of our clients quantified this impact to their business and has allowed us to share the results with you. Among other things, they saw even greater levels of loyalty and brand trust; customers who were more likely to share their activities on social media; and customers who were more likely to purchase from the brand. Please download a copy of the ROI study white paper for a more in-depth read of all the details of this great ROI study.
From the results of all of these terrific campaigns, to Gartner’s recognition of Chirpify as a “Cool Vendor”, it’s clear that Engagement Loyalty delivers significant impact. We look forward to working closely with our customers and challenging ourselves to deliver even greater levels of benefit and value in the year ahead. If you would like to learn more about how our solutions for engagement loyalty and conversational conversion can deliver distinct ROI for your business, please reach out to us today.