La Quinta Launches Chirpify-Powered Engagement Loyalty Program

 

Ranked among the top travel rewards programs by JD Power and US News and World Report, La Quinta Returns aims to be the travel rewards program travelers deserve. With the addition of engagement loyalty, La Quinta Returns members can now earn rewards for their social media engagement and participation. This allows La Quinta to engage customers at a deeper level even when they aren’t on property, while providing guests with a way to earn rewards for their social media advocacy, all of which increases engagement, loyalty, and customer lifetime value.

We want our guests to feel rewarded and the new La Quinta Returns Social Rewards program does just that by encouraging generous benefits by participating with La Quinta in social media. Chirpify engagement loyalty enables us to reimagine how we engage and interact with our guests, bringing innovation to our customer relationships, in turn giving our guests greater flexibility in how they engage with us, even more personalization, and yet more rewards opportunities.

Dave Sims, ‎Vice President Loyalty Marketing at La Quinta Inns & Suites

The La Quinta Returns program is founded on four principles that are designed to let guests get “more of everything”. Specifically:

More Points

Using the Chirpify platform, La Quinta can now engage its La Quinta Returns members over social media, rewarding members in channel in exchange for their participation. To kick-off the program, La Quinta is encouraging program members to link their social handle(s) to La Quinta Returns in exchange for program points. Members can earn up to a total of 500 points by registering for La Quinta Returns Social Rewards, linking their social handles, following the brand on social media, and for a tweet or Instagram post using the #LQReturns social trigger.

More Convenience

La Quinta Returns Social Rewards actively connects social and mobile actions to the brand’s loyalty program, giving guests an easy, convenient way to stay connected and earn points between stays, in the process encouraging brand advocacy and earned media. Indeed, today’s consumers have a remote control in their pocket and they want to use it to interact with brands how, when and where they like. By infusing the customer experience with this level of utility, La Quinta is able to maintain value in the customer relationship, expanding their lifetime value.

More Freedom

La Quinta’s program provides a great deal of freedom in how members earn and redeem points. Now, with Chirpify powering its La Quinta Returns Social Rewards program, La Quinta members will gain even more freedom, with the ability to engage with the brand within their social media channel of choice, earning points there for engaging and participating with the hotelier. The platform even allows people to create a new member account from a social media engagement.

More Recognition

The Chirpify platform provides La Quinta with the unique ability to expand on its existing personalization efforts, engaging and interacting intelligently with members via a rules-based system that can link to deep CRM data for a truly personalized, moderated social media experience.

Moreover, La Quinta can use data collected from its Social Rewards program to analyze how often members redeem points, assess campaign success across channels, and much more, allowing La Quinta to create a virtuous cycle of continuous improvement, fine-tuning its rewards, personalizing them for greater customer satisfaction and customer lifetime value to the organization.

With generous, exclusive benefits and innovative features, La Quinta Returns continues to deliver on its promise of giving members more freedom, convenience, recognition and rewards with the introduction of Chirpify-powered engagement loyalty. To learn more about how hoteliers are using Chirpify to grow engagement, loyalty, and spend, reach out to us today, or subscribe to our blog for ongoing case studies, analysis and insights.