Lenovo Case Study

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Lenovo Campaign Summary:

Over four weeks, Lenovo ran an activated sweepstakes- #Enter to win a free Yoga Tablet! The brand posted on both Facebook and Twitter, giving people the chance to win a new product with one click.

Campaign Results:

  • 2984 entries and 4273 intents- a fantastic conversion rate of 70% (one of the higher conversion rates we’ve seen for a Chirpify

  • Increased Twitter followers by 267 during duration of campaign and increased Facebook followers by 583

  • 75% of traffic came from mobile

Takeaway:

Because of #actiontag amplification, consumer interest remained throughout the four week campaign. Chirpify then turns engagement into valuable data acquisition for future marketing initiatives.