LPGA Case Study
The Founder’s Cup is an annual tournament that raises funds for Girls Golf Foundation. The LPGA layered on a Chirpify campaign to the typical donation methods as a way to add social giving to the list of ways people could donate to the cause. By simply posting the hashtags #Donate #GrowGirlsGolf or retweeting the brand or influencers, they would immediately get a response back with a link to complete their donation.
1.625 million impressions and earned media awareness.
Conversions rates remained at 15% higher than typical social donation.
Up to 30Xs the follower acquisition per day then typical rates for their Twitter handle.
Chirpify allows users to respond and participate in social media no matter where they see a call-to-action. It opened up a whole new channel for the Foundation’s cause and allowed users to donate money within social and not a complicated micro-site no matter where they saw the donation instructions throughout the event. The added benefit of also collecting data of those who participated to compile for future donation campaign promotions.