In case you missed part one of this three part series, we discussed how to use social as a point of conversion from traditional media placements. We’ve already covered how this works for billboards placements and today we are going to talk about television conversion. Many people have discussed the connection between TV and social [...]
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How brands focus on digital channels is forever evolving. Especially in social media where brands have grown from listening and joining conversations around their products to engaging their new audiences with content. Now that brands have determined the best ways to engage users, some are looking at the way social and digital channels lead to [...]
Connecting TV to Social for Marketing Conversion: TaylorMade features #Actiontags Live During PGA Tour
(screenshot of TaylorMade TV spot showing Actiontags) As the PGA Byron Nelson Championship took off over the weekend, TaylorMade promoted their #actiontag sweepstakes for their newest product, The SLDR S golf club, live during the CBS Broadcast. The Promotion Users who saw the call-to-action during the spot that aired live during the PGA broadcast on CBS could enter [...]
As Social Networks evolve, one common emerging theme is that they are becoming more visual. Facebook and Twitter have expanded how images are posted and shared while Twitter’s new layout has proven that rich media and photos are the best way to engage scrolling users. Now more than ever, brands are starting to shift the way they [...]
Since before social media, product sampling was already intuitively social. From grocery store tasting trays to department store perfume reps- sampling has been a great way for brands to connect with potential consumers directly. Giving an undecided purchaser the chance to try your product, at little cost to the company, can highly influence their on-the-spot [...]
Tampa Bay Lightning faced the Montreal Canadiens in the 2014 NHL playoffs. The organization turned to their Twitter following to create buzz around the games & events while also engaging and learning about their fans. The Promotion TWEET SWEEPS: Want to win this signed Filppula jersey? Just RT to #enter! #GoBolts pic.twitter.com/TZCRhuNVl5 — Tampa Bay [...]
TMaG Case Study To promote the new Ghost Spider Si Putter TaylorMade Golf gave away 20 of the new putters via a social only sweepstakes. The campaign was promoted on Twitter and Facebook and coincided with the Shell Houston Open. Campaign Results: In 5 days, they gathered 3,171 completed sweepstakes entries and generated 2.7 million [...]
Sprint Case Study In conjunction with Sprint’s Holiday messaging we launched a Sweepstakes, giving away 5 brand new phones in 5 days. Entries were through Facebook and Twitter only. To enter on Twitter a user simply had to use the two hashtags #Enter #SprintHolideals, or RT a Sprint post with those two hashtags. Anyone that [...]
The Promotion: Stride used Chirpify to leverage their current social following to create buzz surrounding their newest product, Sour Patch Stride Gum. Tweet “clues” were sent out daily to generate correct #actiontag answers- giving correct users the chance to win a free pack of the gum. Results: Sour Patch Stride was able to secure a [...]
Lenovo Campaign Summary: Over four weeks, Lenovo ran an activated sweepstakes- #Enter to win a free Yoga Tablet! The brand posted on both Facebook and Twitter, giving people the chance to win a new product with one click. Campaign Results: 2984 entries and 4273 intents- a fantastic conversion rate of 70% (one of the higher conversion rates [...]