Press Release: Chirpify Announces Social Triggers for ExactTarget Journey Builder

Chirpify Marketing Conversion Platform integrates social activity into the customer journey

INDIANAPOLIS, IN – September 22, 2014 – Chirpify, whose Marketing Conversion Platform uses social channels for marketing amplification and conversion, today announced its integration with Journey Builder from Salesforce ExactTarget Marketing Cloud. Chirpify will help brands drive discovery, conversion, and insights between off-line channels and social media within Journey Builder, ExactTarget’s customer journey management platform. This allows Journey Builder clients to leverage Chirpify’s automated social triggers and responses in their cross-channel marketing programs.

“With Chirpify, brands will be able to seamlessly integrate social triggers and responses into Journey Builder, giving marketers greater insight into their customers, learning and reacting to where they are in the customer journey. Most importantly, with Chirpify and Journey Builder, brands will be in a position to optimize interactions with consumers based on their point in the journey and specific social activities, leading to improved marketing and business outcomes,” said Chris Teso, CEO and founder, Chirpify.

Chirpify will present the Journey Builder integration at Salesforce ExactTarget Marketing Cloud’s Connections in Indianapolis, Sept. 22-25, 2014. Connections is the premier digital marketing industry conference providing three days of inspiration, education and entertainment.

With Chirpify’s intelligent social triggers, marketers can use Journey Builder to reach consumers with a personal message at just the right time. For example, if a brand promotes an activated hashtag on an in-store endcap, and a consumer uses that hashtag in their Instagram post, Chirpify can instantly respond with a tailored Instagram comment or email message. In this case, it might be, “Thanks! Enjoy 10% off while you’re in the store.” 

Leading brands such as adidas, AT&T, MasterCard and Oreo rely on Chirpify’s proven Marketing Conversion Platform to increase customer acquisition, grow sales, and amplify reach. In fact, so far in 2014, Chirpify has enabled more than 500,000 consumers to respond directly to these and other brands’ products, content and promotions via social channels. With Chirpify’s Social Conversion metrics, brands are able to continuously fine-tune social’s role in the customer journey- tracking, testing and tailoring which message and channels perform best with a brand’s unique audiences, growing customer relationships and lifetime customer value.


About Chirpify
Chirpify is a Marketing Conversion Platform that enables brands to amplify, convert and measure marketing on any channel. Its #Actiontags and social triggers allow consumers to respond, opt-in and buy with a social post — anywhere they encounter a brand’s message — including TV, print, in-venue and online. Clients such as adidas, Forever 21, Lenovo, RCA Records and TaylorMade use Chirpify to convert customers, acquire valuable social data, and amplify their cross-channel marketing campaigns. Chirpify is based in Portland, Oregon and can be found at www.chirpify.com.

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