Dedicated to being the world’s leading authentic grassroots soccer company, Soccer.com is home to soccer lovers of all stripes. Whether you are an avid player or avid fan, Soccer.com has the gear for you. Fostering loyalty beyond the sport, Soccer.com has a loyalty program called Goal Club which rewards its customers through savings, points for future purchases, and more.
This fall, Soccer.com is relaunching its Goal Club with even more rewards and options. As part of its relaunch, it is working with the engagement loyalty experts at Chirpify to expand its Goal Club program to embrace its loyal fans on social and messaging channels.
Now, Goal Club members will be recognized and rewarded online for their social advocacy, engagement and participation with the brand. To kick-off the program, Soccer.com is emailing its existing members with an invitation to connect their social media accounts. When Goal Club members active the ‘socialized’ email by clicking on the embedded social trigger, they instigate the linking of their email address to their social handle, which allows Soccer.com to reward its loyal customers in social media and encourage participation in a social value exchange.
The Chirpify engine listens in the background for social triggers that once set off, can automatically and immediately reward Goal Club members for their engagement. Chirpify can recognize existing Goal Club members and can even create accounts for new members. As the program matures into the fall, campaign-specific social triggers will be introduced to activate new members via Soccer.com’s most active social channels.
Customer Acquisition & Retention
Social media creates a positive cycle of new customer acquisition. As existing customers share in social media, their social networks receive their message publicly advocating on behalf of Soccer.com validating it as part of their social persona, encouraging others to do the same. Chirpify can create accounts for new Goal Club members.
Today’s consumers desire and demand utility which allows them to interact with brands how, when and where they like. With Chirpify, Soccer.com is able to infuse the customer experience with the utility consumers demand, maintaining value in the customer relationship, expanding their lifetime value. Specifically, Chirpify helps Soccer.com provide utility by effectively turning a consumer’s smartphone into a remote control for interacting with the brand; it connects the customer’s view of the organization with programs like loyalty over their social-mobile remote control.
In addition, Chirpify’s end-to-end platform gives Soccer.com the ability to create a more personlized customer experience as it is able to recognize and reward its loyal customers through a variety of means — moderated and automated. By linking its Goal Club program members with online social IDs, Soccer.com can gather important data about who is engaging with them, in which channels, and how much they spend online. With this data in hand, Soccer.com can further personalize their 1:1 efforts and create campaigns that maximize customer value.
If you are a retailer looking to expand your customer acquisition and retention by meeting consumers’ need for utility head-on, contact us today. We are experts at recognizing and rewarding customers for the specific behaviors that will meaningfully impact your marketing and business goals.