Social Commerce » not just for micro-transactions

A common misconception is that Social Commerce may work for micro-transactions, but consumers will never spend real money over social. As you can see below, this is clearly not the case. Not only can social media drive high value ticket sales, but we’ve taken it a step further, proving that people are willing to purchase these items with a single comment, without any cart, traditional checkout process or confirmation. This is not advertising, it’s in-stream, no-click, conversational commerce.

Adidas’s $333.00 in-stream Facebook & Twitter sale