A Better Way To Sample
Brands use Chirpify to listen, respond, and deliver samples to social consumers. In return, brands acquire earned media, valuable data, increased engagement, and more followers.
How It Works
Select Case Studies
OREO launched a product social sampling campaign by featuring an #actiontag on TV during the Grammys.
5,000 tweets per hour, catapulting the campaign to become a nationally-trending Twitter topic.
@Oreo gained 15k new followers in 12 hours – they normally average 1K in a day.
#SendMeOreo accounted for 5.3% of the total Grammy impressions on Twitter.
Delivered 20,000 boxes to engaged social customers. (Oreo limited the quantity to 20K).
Summers Eve asked followers on Instagram and Facebook to post their #SummerMoment photos to receive a sample.
44 million impressions.
At a CPM of $7.91 (source), the 44MM potential impressions that the social posts received is equivalent to $348,040.00 in sponsored Instagram/Facebook posts.
Secret used Chirpify to get their new Secret Clinical Strength deodorant into the hands of busy social moms.
The campaign hashtag #StressStinks then became a national Twitter Trending Topic.
60,000 samples and 50,000 unique email addresses were delivered and collected.
News of the deal also spread to Facebook from Twitter.
Old Spice used Chirpify to create social amplification and buzz for their #OldSpiceHairStuff product line.
460k impressions were driven.
5,000 products were claimed within 4 hours.
Old Spice reached 380k targeted demographics.