A Better Way To Sample

Brands use Chirpify to listen, respond, and deliver samples to social consumers. In return, brands acquire earned media, valuable data, increased engagement, and more followers.

How It Works

Select Case Studies


OREO launched a product social sampling campaign by featuring an #actiontag on TV during the Grammys.

Earned Media
5,000 tweets per hour, catapulting the campaign to become a nationally-trending Twitter topic.

Increased Followers
@Oreo gained 15k new followers in 12 hours – they normally average 1K in a day.


#SendMeOreo accounted for 5.3% of the total Grammy impressions on Twitter.

Delivered 20,000 boxes to engaged social customers. (Oreo limited the quantity to 20K).

Summers Eve

Summers Eve asked followers on Instagram and Facebook to post their #SummerMoment photos to receive a sample.

Earned Media
44 million impressions.

Viral Posts
2,240 posts.

At a CPM of $7.91 (source), the 44MM potential impressions that the social posts received is equivalent to $348,040.00 in sponsored Instagram/Facebook posts.


Secret used Chirpify to get their new Secret Clinical Strength deodorant into the hands of busy social moms.

Trending Topic
The campaign hashtag #StressStinks then became a national Twitter Trending Topic.

60,000 samples and 50,000 unique email addresses were delivered and collected.

Multiple Channels
News of the deal also spread to Facebook from Twitter.

Old Spice

Old Spice used Chirpify to create social amplification and buzz for their #OldSpiceHairStuff product line.

Earned Media
460k impressions were driven.

5,000 products were claimed within 4 hours.

Target Demographic
Old Spice reached 380k targeted demographics.