Social Sampling – By The Numbers

The world’s largest Brands use Chirpify for sampling programs. The reasons to use social media for sampling are obvious. Earned media, increased engagement, more followers, better data, and higher spend compared to traditional sampling tactics.

We thought we’d share the numbers behind a recent sampling program run by Summers Eve, in which the brand asked followers on Instagram and Facebook to post their #SummerMoment photos to receive a sample.

Chirpify’s platform automatically handled listening, responding, collecting shipping address, and shipping and fulfilling the samples – all in real-time in the moment.

The results

  • 2,240 posts
  • 1,016 unique accounts
  • 44 million impressions

ROI

At a CPM of $7.91 (source), the 44MM potential impressions that the social posts received is equivalent to $348,040.00 in sponsored Instagram/Facebook posts