Social Sampling

Earned media, increased engagement, and more followers, in exchange for your product

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How It Works

Call to action on any channel
Oreo TV Ad
Tweet #SendMeOreo to try the new flavors for free!
Claire via
Mmm new Oreos! I’ve been waiting for these. Please #SendMeOreo!
Oreo via
Claire, thanks for your Tweet! Your delicious Oreos are on their way!
Repeat sampler’s transactions happen instantly in Twitter without any other steps, and email and social receipts are sent automatically. First timers get an automated @reply from the brand to provide shipping info and claim
 

Earned Media

Case Studies

oreo

Oreo

OREO launched a product social sampling campaign by featuring an #actiontag on TV during the Grammys.

Earned Media
The campaign drove up to 5,000 tweets per hour, catapulting the campaign to become a nationally-trending Twitter topic.
Increased Followers
@Oreo gained over 15k new followers in 12 hours with Chirpify – they normally average 1K in a day.
Trending
#SendMeOreo accounted for 5.3% of the total Grammy impressions on Twitter.
Volume
Social product sampling program delivered 20,000 boxes to engaged social customers. (Oreo limited the quantity to 20K).
Secret

Secret

Secret used Chirpify for a social sampling campaign- getting their new Secret Clinical Strength deodorant into the hands of busy, social moms.

Earned Media
Created over 400K earned media impressions.
Viral
reached over 380k Twitter accounts.
Volume
Exhausted 5K product samples in 4 hours.
old spice

Old Spice

Old Spice uses Chirpify to sample products directly through social media.

Earned Media
News of the deal spread online and then to Facebook, with thousands of Tweets using the branded actiontags
Viral
The campaign propelled content across feeds, and across channels, enabling organic content to spread like wildfire.
Trending
The campaign hashtag #StressStinks then became a national Twitter Trending Topic.
Volume
5,000 products were claimed within 4 hours.
general mills

General Mills

General Mills uses Chirpify to sample cereal & drive social loyalty.

Earned Media
Earned 2.3k retweets on a single Tweet.
Followers
Increased follower count by 12%.
Volume
Sampled 30,000 packages of cereal in 8 hours.

Why Social Sampling?

Simple. It’s a better way to sample.

MORE QUALIFIED

We gather social & customer profile info – allowing you to put product in the hands of consumers who are most likely to have a great experience

MORE AMPLIFIED

Every time a consumer uses an activated #hashtag they are sharing it with their friends – driving Social Discovery and creating Earned Media

MORE COST EFFECTIVE

Chirpify’s messaging & form live directly “in social” – making for high conversion rates, without needing a separate microsite / landing page

Measuring ROI

Chirpify analytics measures ROI and delivers pretty reports

OMNI-CHANNEL

Measure and download reports on omni-channel participation and member acquisition

360° PROFILE DATA

Overlay social data on top of membership data for segmentation and retargeting

CONVERSION

Measure and download reports on conversion by channel, location and segments

SOCIAL ENGAGEMENT

Measure increased social engagement as consumers use social as the remote control

Services

We’re not just a platform, we’re domain experts that ensure success

DISCOVERY

Our services team works with you to define triggers, responses and create your program

CAMPAIGNS

A dedicated account rep will help you plan and launch campaigns to drive participation

REPORTING

Our services team measures program performance, metrics, and delivers beautiful reports

DOMAIN EXPERTISE

Our services team has been leveraging social for marketing conversion for years