Sprint Case Study
In conjunction with Sprint’s Holiday messaging we launched a Sweepstakes, giving away 5 brand new phones in 5 days. Entries were through Facebook and Twitter only. To enter on Twitter a user simply had to use the two hashtags #Enter #SprintHolideals, or RT a Sprint post with those two hashtags. Anyone that posted the hashtags were sent a link to enter.
50,755 visits to the campaign page from social
24k completed entries into the sweepstakes (24k emails collected)
1.3MM social accounts reaches, with 2.6 MM estimated impressions
By activating a sweepstakes campaign, something Sprint does often the brand was able to reach far more people and collect data of those interested in a particular product. This campaign saw a 25X engagement increase vs. typical sweepstake posts.
Read more Sprint Case Studies here.