Sprint Holideals Case Study


Sprint Case Study

In conjunction with Sprint’s Holiday messaging we launched a Sweepstakes, giving away 5 brand new phones in 5 days. Entries were through Facebook and Twitter only. To enter on Twitter a user simply had to use the two hashtags #Enter #SprintHolideals, or RT a Sprint post with those two hashtags. Anyone that posted the hashtags were sent a link to enter.

Campaign Results:

  • 50,755 visits to the campaign page from social

  • 24k completed entries into the sweepstakes (24k emails collected)

  • 1.3MM social accounts reaches, with 2.6 MM estimated impressions

Chirpify Benefits:

By activating a sweepstakes campaign, something Sprint does often the brand was able to reach far more people and collect data of those interested in a particular product. This campaign saw a 25X engagement increase vs. typical sweepstake posts.  

Read more Sprint Case Studies here.