Stride Case Study

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The Promotion:

Stride used Chirpify to leverage their current social following to create buzz surrounding their newest product, Sour Patch Stride Gum. Tweet “clues” were sent out daily to generate correct #actiontag answers- giving correct users the chance to win a free pack of the gum.

Results:

  • Sour Patch Stride was able to secure a 58% overall conversion with 991 total intents and 574 completed entries from all consumers who either tweeted the answer or RT’ed the brand.

  • The campaign delivered nearly 2.6 million impressions and reahed 1 million accounts.

  • Campaign posts received 10X the engagement as other branded sweepstakes social posts- with over 75% people engaged from their mobile devices.

By activating this campaign, Stride was able to amplify their marketing efforts for a new product launch as well as collect valuable data from engaged users- collecting up to 600 emails. Chirpify’s platform delivers a user-friend mobile experience designed to maximize engagement.