OREO Case Study

How Chirpify drove instant conversion from TV during the Grammys     For the first time ever, OREO launched a product sampling campaign by featuring an #actiontag in a prime-time TV commercial. It offered customers first access to a new product flavor by adding the hashtag #SendMeOreo at the end of the TV spot, which aired during [...]

OREO Case Study2017-08-11T21:53:53+00:00

3 Ways Brands Can Facilitate Social Loyalty

In our last blog post, we discussed how ongoing social media efforts are driving loyalty and lifetime customer value. Picking up that thread, today we’ll share three concrete ways brands & agencies can help facilitate Social Loyalty.  First Your social media followers and fans are likely to include happy, loyal customers. If you have not [...]

3 Ways Brands Can Facilitate Social Loyalty2015-02-10T17:39:56+00:00

A Step-by-Step Guide to Social Direct Response

A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage [...]

A Step-by-Step Guide to Social Direct Response2015-02-10T17:42:30+00:00

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

Written by Nadia Uddin, Client Solutions at Chirpify “We’re the red-headed stepchild.” My friend Dave, who is a global social director at a major fashion brand, lamented as we commiserated over oysters and drinks at Island Creek Oyster Bar in Boston (a must to visit if you’re ever in the area). No offense to red [...]

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill2015-02-10T17:51:55+00:00

Brands Focus on Digital for #BackToSchool

One of the biggest shopping “holidays” every year is back to school shopping. With hundreds of thousands of families flooding into stores and browse online, this gives major retail players the opportunity to significantly boost sales. This year, these brands took to social media to help leverage and generate buzz towards their individual back to [...]

Brands Focus on Digital for #BackToSchool2014-09-12T16:24:00+00:00

Social Commerce & the Twitter Buy Button

Today Twitter announced a ‘Buy Button’ as a new feature to its service. As Bloomberg News put it, “For Twitter, a tweet will soon be more than a form of communication or an ad — it will be an invitation to buy.”  The new buy button is enabled by Twitter Cards which have up to now been used [...]

Social Commerce & the Twitter Buy Button2014-09-08T23:33:25+00:00

4 Ways to Benefit from Combining Facebook Brand & Direct Marketing

Many marketers think of Facebook marketing as a brand activity – not one that can drive conversion directly. However, it doesn’t have to be an either-or proposition. By combining brand marketing and direct marketing actions, social media marketers can drive both amplification and conversion. Companies are growing their social media budgets and with more money comes increased expectations [...]

4 Ways to Benefit from Combining Facebook Brand & Direct Marketing2014-09-08T16:53:48+00:00

Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns

Brace yourselves because we are all part of the mobile takeover. Consumers are progressively moving daily routines away from the desktop and on to their mobile devices. These routines include browsing social media platforms, checking favorite apps for updated and tailored information and even completing purchases right through their smartphone or tablet screens. Marketers and [...]

Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns2014-08-27T20:09:00+00:00

Actiontags: The Next Wave of Call-To-Actions

We recently read an article where B2C author defines a call-to-action as a “button, banner or some type of graphic or text meant to encourage a user to click.” To extend on this marketing practice that can be seen across various channels (TV, social, emails) we see this strategy as a motivation tool for consumers. [...]

Actiontags: The Next Wave of Call-To-Actions2014-08-19T16:54:49+00:00

Direct Dialogue on Social Media: Celebrities & Fans

Many years ago, the closest connection fans could get to a celebrity or sports star was by simply watching them on TV or going to a venue to see them in person. Social media introduced a new connectivity to these influencers by allowing fans to follow them and receive, for the most part, original content [...]

Direct Dialogue on Social Media: Celebrities & Fans2014-08-06T16:14:00+00:00