Hashtags: The True Star of a Campaign

Recently, fashionista.com published an article, “Calvin Klien’s Fall Campaign Stars Lara Stone and a Hashtag,” that focuses on the brands use of hashtags for their new fall line. #MyCalvins, will be featured on various forms of media such as print, digital, in-store and outdoor advertisements. While the hashtag has already engaged 6 million fans, it [...]

Hashtags: The True Star of a Campaign2014-07-18T15:42:00+00:00

#SportsConf 2014 Recap: Sports Activation

In case you missed it, our very own Chris Mike spoke during a Q&A panel at this years Sports Conference- an all virtual conference with the industries top sports, tech and social leaders. He spoke on the topic of sports 'activation' and how brands can utilize social as the point of conversion in sports arenas, [...]

#SportsConf 2014 Recap: Sports Activation2014-01-15T20:38:00+00:00

Forever 21 Case Study

The Promotion: Forever 21 ran a #Gimme promotion through Twitter over the holidays, giving users access to a 10% promotion on their website using #actiontags. All the user had to do was retweet the original post containing  #Gimme & #ForeverHoliday. The Results: Forever21 was able to secure a 42% conversion with 1260 intents and 535 completed entries from [...]

Forever 21 Case Study2011-11-24T08:00:00+00:00