Lady Gaga utilized Chirpify for direct commerce on social– enabling in-stream commerce to drive pre-orders of Lady Gaga’s ARTPOP bundle to her fans via Facebook. Fans who were interested and wanted to buy the product just commented #Buy on the post and received direct details for how to finish their transaction.
The single post created 60.12 million potential impressions with 1,349 shares, 52,075 likes, 1553 Comments
There were 6495 actions of consumers landing on the campaign page with 60 completed transactions of $60
Although Gaga only posted on Facebook her fans also moved the conversation to Twitter, creating 72,650 additional impressions using the hashtags #buy #ARTPOP.
The bundled package had already been in market, and on Lady Gaga’s social pages, for over 2 months. The Chirpify campaign successfully created new excitement around the existing package. Social media has been a proven channel for commerce as 60 people completed the $60 purchase with a few clicks.