TMaG Case Study
TaylorMade Golf put on a 4 day sweepstakes, giving away exclusive Master’s gear, as a way to say thanks to their fans for helping them be the #1DriverInGolf. There was a unique giveaway Thursday through Sunday, promoted solely and organically on Twitter.
4,202 sweepstake conversions with 8,786 unique intents (use of the branded hashtags in social).
No paid media and still the campaign was able to generate 4.45MM impressions and reach 2.6MM unique users.
Over 85% of the campaign traffic was via mobile and still contributed to a 48% conversion rate.