Measure Television Media ROI Using Social Media

In case you missed part one of this three part series, we discussed how to use social as a point of conversion from traditional media placements. We’ve already covered how this works for billboards placements and today we are going to talk about television conversion. Many people have discussed the connection between TV and social [...]

Measure Television Media ROI Using Social Media2014-07-14T16:58:53+00:00

Lady Gaga Case Study

Summary: Lady Gaga utilized Chirpify for direct commerce on social- enabling in-stream commerce to drive pre-orders of Lady Gaga’s ARTPOP bundle to her fans via Facebook. Fans who were interested and wanted to buy the product just commented #Buy on the post and received direct details for how to finish their transaction. Campaign Results: The single [...]

Lady Gaga Case Study2011-11-24T08:00:00+00:00