Many years ago, the closest connection fans could get to a celebrity or sports star was by simply watching them on TV or going to a venue to see them in person. Social media introduced a new connectivity to these influencers by allowing fans to follow them and receive, for the most part, original content from these individuals. This form of connectedness has its own roadblocks as well. With thousands, even millions of fans following each influencers, the continuation of the issue of one way communication continues. As with watching on TV or going to a venue, the artist is just projecting outwards to their audience of thousands or millions followers in a digital setting. Only a few individuals are lucky enough to engage in a two way interaction with these influencers. Facebook is working towards generating more two way engagements with a new app.
Described as “a new Facebook Creative Labs app that makes it easy for public figures to talk with their fans and each other on the go” and clearly with the goal of generating more two way engagements. Techcrunch dives even further into the app by discussing how it will eliminate the clutter of advertisements, unrelated articles, game invites and many other distractions that occur on a traditional Facebook feed. This will allow the app to create more intimate relationships between fans & influencers by placing emphasis on engagement.
One hurdle the app faces is the exclusivity of the app. A user must request access and be approved to participate. This may leave a significant population of fans feeling isolated from being able to further connect with celebrities. The overarching themes of this app is connectivity and establishing valuable, two way connections.
Chirpify has recognized the value in both of themes and has partnered with major entertainers to help further establish them. In an earlier blog post, we discussed how Jason Aldean and Rascal Flatts have engaged fans during their concerts. These fans receive personal messages from the musician’s Twitter account when they tweet the customized hashtag for their concert, they establish connectivity. These connections are valuable because the fans are able engage with the artist and earn a free seat upgrade. For the entertainer, they gain valuable consumer information and positively enhance their relationships with fans. Above all, anyone at the venue with a Twitter account can participate thus working to eliminating the feeling of isolation.
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