Social Commerce & the Twitter Buy Button

Today Twitter announced a ‘Buy Button’ as a new feature to its service. As Bloomberg News put it, “For Twitter, a tweet will soon be more than a form of communication or an ad — it will be an invitation to buy.”  The new buy button is enabled by Twitter Cards which have up to now been used [...]

Social Commerce & the Twitter Buy Button2014-09-08T23:33:25+00:00

Why Facebook & Twitter are Entering the World of Online Commerce

Consumers today value simplicity and convenience. Social media has significantly contributed to this by simplifying information to as little as 140 characters and allowing users to filter what information they receive, whenever they want. Social has also created a more interactive platform for consumers. It is norm for users to share, retweet, comment, like, as [...]

Why Facebook & Twitter are Entering the World of Online Commerce2014-07-25T15:51:00+00:00

3 Ways to Drive Revenue Through Social Media

The never-ending discussion around Social Media ROI has morphed into several definitions over the past couple of years. Where it becomes particularly interesting is during the holidays, when brands and companies use social as a channel to drive people to make purchases more than any other time of the year. Before the 2014 holiday season comes and [...]

3 Ways to Drive Revenue Through Social Media2014-05-21T23:03:00+00:00