Stride used Chirpify to leverage their current social following to create buzz surrounding their newest product, Sour Patch Stride Gum. Tweet “clues” were sent out daily to generate correct #actiontag answers- giving correct users the chance to win a free pack of the gum.
Sour Patch Stride was able to secure a 58% overall conversion with 991 total intents and 574 completed entries from all consumers who either tweeted the answer or RT’ed the brand.
The campaign delivered nearly 2.6 million impressions and reahed 1 million accounts.
Campaign posts received 10X the engagement as other branded sweepstakes social posts- with over 75% people engaged from their mobile devices.
By activating this campaign, Stride was able to amplify their marketing efforts for a new product launch as well as collect valuable data from engaged users- collecting up to 600 emails. Chirpify’s platform delivers a user-friend mobile experience designed to maximize engagement.