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Why I Chose Chirpify

Hi. I’m Heath.

I recently relocated from Chicago (by way of San Francisco and Oklahoma) to join the Chirpify team here in Portland, OR. I’ve had quite a few friends, family members and Chirpify users ask me why I’d move 2,200 miles to join a new startup, so I figured I’d address just that.

I do a majority of my shopping online but have never been satisfied with the actual process of making the purchase. You see a product on Twitter, Facebook, Fab, Amazon, etc and you are forced to undergo numerous steps- Click the link (or “Add to Cart” button), Sign In (or if you’re a n00b, sign up for an even more excruciating experience), Edit your shipping information, Enter your payment information, Confirm order is correct, Place order.

Each step along the way, a little seed of doubt grows larger and larger in my brain. Should I buy this now or wait? Should I look around to find it elsewhere? What if it makes me look fat?

This is what we call friction. In most cases, other than physics, friction is not good. It creates the opportunity for me to question myself, lose interest and ultimately makes me feel as if I’m spending too much time on one task. It creates drop-off. Anything that limits conversions is friction and that is bad.

So, naturally, when I found Chirpify I was delighted to find that my online commerce experience(both as a seller and buyer) would be frictionless. The ability to create an account by connecting my Twitter and Paypal. The ability to purchase the items I want with one-step. The decentralization of commerce.

That’s why I chose Chirpify.

Having worked in social media for the past few years, I’ve always felt like there’s a disconnect between buying a product and connecting with a brand. In the brick-and-mortar days, that disconnect didn’t exist. You stepped into a store, picked out your item, walked to the cash register and most likely engaged in some sort of conversation with the individual working there, whether trivial or not. With traditional eCommerce, you had none of that- just a few added steps along the way.

Chirpify’s conversational commerce does a terrific job of bridging that relational gap. It allows users the power to purchase a product by conversing with the brand. Likewise, it gives brands the ability to converse more deeply with that individual.

The ability to purchase directly in Twitter, where I’m already spending my time. The ability to connect more profoundly with the things I care about. The ability to share what I love with those that I love.

That’s why I chose Chirpify.

Simply put, I wasn’t satisfied with the status quo. I hated the friction. The laborious processes frustrated me. I missed out on the connection. Fortunately for me, Chirpify has remedied that.