4 Ways to Benefit from Combining Facebook Brand & Direct Marketing

Many marketers think of Facebook marketing as a brand activity – not one that can drive conversion directly. However, it doesn’t have to be an either-or proposition. By combining brand marketing and direct marketing actions, social media marketers can drive both amplification and conversion. Companies are growing their social media budgets and with more money comes increased expectations [...]

4 Ways to Benefit from Combining Facebook Brand & Direct Marketing2014-09-08T16:53:48+00:00

Actiontags: The Next Wave of Call-To-Actions

We recently read an article where B2C author defines a call-to-action as a “button, banner or some type of graphic or text meant to encourage a user to click.” To extend on this marketing practice that can be seen across various channels (TV, social, emails) we see this strategy as a motivation tool for consumers. [...]

Actiontags: The Next Wave of Call-To-Actions2014-08-19T16:54:49+00:00