Tag Archives: donate

121212-The Concert For Sandy Relief

 We’re very excited to be a part of a huge fundraiser for such a great cause. The 121212 Concert benefits the victims of Hurricane Sandy. This event features amazing musical artists such as Bon Jovi, Eric Clapton, Dave Grohl, Billy Joel, Alicia Keys, Chris Martin, The Rolling Stones, Bruce Springsteen and the E Street Band, Eddie Vedder, Roger Waters, Kanye West, The Who, and Paul McCartney. Not to mention, the 121212 Concert can be viewed by over 2 billion people worldwide. You can watch or listen to the 121212 concert starting at 7:30pm ET on several tv stations, radio channels, and streaming on the web. To find out where/how you can watch the concert, go here. Where we come into play is as a component of the fundraising efforts of this concert. You can donate to the disaster relief via Chirpify by simply replying “donate” to @RobinhoodNYC’s Tweet which you can see below.


If you’d like to fundraise on Twitter or Instagram, all you have to do is sign up, create your listing!

Eminem Case Study

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Summary:

Eminem teamed up with Chirpify for #GivingTuesday 2013 to help raise money for Wolverine Human Services, a Detroit based social service agency helping troubled teens. Eminem took to Twitter and encouraged his fans to instantly donate $10 to Wolverine and promised to match every dollar up to $100,000. All it took was one tweet.

Campaign Results:

  • The message received over 2.5k retweets resulting in over 14 million impressions.

Takeaway:

#GivingTuesday takes place once a year, where thousands of brands partake in raising awareness and funds for small businesses or non-profit organizations. By using actiontags, Eminems campaign broke through the clutter of a trending topic and reached far more people than any of his typical posts. Several news outlets picked up on his story- extending the reach of the non-profit he supports.