Football, sneakerhead and music fans rejoiced as adidas revealed their new #Carmouflage 5-star cleats and sleeves as part of an ultimate game day giveaway.
The adidas cleats were debuted on field to Aggie fans and on TV to college football fanatics as Texas A&M took on the Missouri Tigers last Saturday.
adidas worked with Chirpify to run two simultaneous “Tweet to Win” posts on Twitter during the game, allowing fans and followers a chance to win the exclusive apparel. adidas revealed the gear using photos and a Vine video so fans were quick to participate with a simple RT.
The adidas Carmouflage social content quickly spread when hip-hop artist and sneaker aficionado Riff Raff shared the post to his fans via Facebook and Twitter, amplifying the buzz around the giveaway.
The campaign saw huge success with thousands of accounts reached resulting in millions of branded impressions. Interested in learning more about it? Check it out for yourself: