Sprint Framily Case Study
To promote the launch of the Samsung GS5 Sprint gave away 7 of the new devices. As a way to increase engagement Sprint asked users to upload their best “Framily High 5” photo on Twitter to be entered for a chance to win.
- 2.2MM impressions were generated from this campaign.
The conversion rate of those who completed their entry was 89%.
- Almost 70% of all traffic was via mobile.
With a high barrier of entry (asking consumers to post a photo to be eligible to win) engagement with #actiontags allowed the campaign to earn addition earned awareness. The brand was still able to collect over 400 emails of participating consumers whether or not they completed the entry, learning more about their engaged consumer followers.