To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

Written by Nadia Uddin, Client Solutions at Chirpify “We’re the red-headed stepchild.” My friend Dave, who is a global social director at a major fashion brand, lamented as we commiserated over oysters and drinks at Island Creek Oyster Bar in Boston (a must to visit if you’re ever in the area). No offense to red [...]

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill2015-02-10T17:51:55+00:00

Hashtags: The True Star of a Campaign

Recently, fashionista.com published an article, “Calvin Klien’s Fall Campaign Stars Lara Stone and a Hashtag,” that focuses on the brands use of hashtags for their new fall line. #MyCalvins, will be featured on various forms of media such as print, digital, in-store and outdoor advertisements. While the hashtag has already engaged 6 million fans, it [...]

Hashtags: The True Star of a Campaign2014-07-18T15:42:00+00:00

Chirpify In The News: Actiontags for TV

Today we announced Actiontags for TV and wanted to share some great metrics we’ve seen from the last 90 days! You can find all of  the information & metrics in our full product press release. Some highlights include: 5,000 Tweets Per Hour A recent brand campaign featured #actiontags in a prime-time TV commercial, offering customers [...]

Chirpify In The News: Actiontags for TV2014-03-05T01:59:00+00:00

3 Ways To Do Social Media Sampling Right

Since before social media, product sampling was already intuitively social. From grocery store tasting trays to department store perfume reps- sampling has been a great way for brands to connect with potential consumers directly. Giving an undecided purchaser the chance to try your product, at little cost to the company, can highly influence their on-the-spot [...]

3 Ways To Do Social Media Sampling Right2019-01-15T00:19:56+00:00