3 Ways to Drive Revenue Through Social Media

The never-ending discussion around Social Media ROI has morphed into several definitions over the past couple of years. Where it becomes particularly interesting is during the holidays, when brands and companies use social as a channel to drive people to make purchases more than any other time of the year. Before the 2014 holiday season comes and [...]

3 Ways to Drive Revenue Through Social Media2014-05-21T23:03:00+00:00

Lady Gaga Case Study

Summary: Lady Gaga utilized Chirpify for direct commerce on social- enabling in-stream commerce to drive pre-orders of Lady Gaga’s ARTPOP bundle to her fans via Facebook. Fans who were interested and wanted to buy the product just commented #Buy on the post and received direct details for how to finish their transaction. Campaign Results: The single [...]

Lady Gaga Case Study2011-11-24T08:00:00+00:00