We are so excited to head to Indianapolis this week for the ExactTarget Connections Conference. We’re especially excited to announce our integration with Journey Builder from Salesforce ExactTarget Marketing Cloud.
We will help brands drive discovery, conversion, and insights between off-line channels and social media within Journey Builder, ExactTarget’s customer journey management platform. This allows Journey Builder clients to leverage Chirpify’s automated social triggers and responses in their cross-channel marketing programs.
With Chirpify’s intelligent social triggers, marketers can use Journey Builder to reach consumers with a personal message at just the right time. For example, if a brand promotes an activated hashtag on an in-store endcap, and a consumer uses that hashtag in their Instagram post, Chirpify can instantly respond with a tailored Instagram comment or email message. In this case, it might be, “Thanks! Enjoy 10% off while you’re in the store.”
Also at the conference Chirpify will be activating a VIP happy hour campaign, allowing conference attendees to win a chance to win VIP tickets and drinks at the ExactTarget Cloud Crawl Happy Hour, just by tweeting!
Looking forward to the week and will update you on the latest news, announcements and technology that comes out of the conference.
See full press release here.