Tag Archives: masters

TaylorMade Golf SpiderSi Case Study

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TMaG Case Study

To promote the new Ghost Spider Si Putter TaylorMade Golf gave away 20 of the new putters via a social only sweepstakes. The campaign was promoted on Twitter and Facebook and coincided with the Shell Houston Open. 

Campaign Results:

  • In 5 days, they gathered 3,171 completed sweepstakes entries and generated 2.7 million earned media impressions.

  • The campaign helped the campaign hashtag (#SpiderSi) trend in the golf category. 
  • They saw over 6,200 visits to their campaign page and over 93% of all traffic was via mobile.

Chirpify Benefits:

By using Chirpify’s mobile campaign form, TMaG saw an incredibly high mobile traffic rate. This number is about 25% higher than the average social campaign. Without using any paid media dollars around a major event, by using #actiontags they were able to amplify their branded hashtag to become trending within the golfing community during the Shell Houston Open. 

TaylorMade Augusta Sweepstakes Case Study

TMaG Case Study

TaylorMade Golf put on a 4 day sweepstakes, giving away exclusive Master’s gear, as a way to say thanks to their fans for helping them be the #1DriverInGolf. There was a unique giveaway Thursday through Sunday, promoted solely and organically on Twitter.   

Campaign Results:

  • 4,202 sweepstake conversions with 8,786 unique intents (use of the branded hashtags in social).

  • No paid media and still the campaign was able to generate 4.45MM impressions and reach 2.6MM unique users.

  • Over 85% of the campaign traffic was via mobile and still contributed to a 48% conversion rate. 

Chirpify Benefits:

Event sweepstakes without media dollars attached will experience natural engagement attrition as followers begin to see the messaging several times.  However, they appear to be a very cost effective and agile way to acquire CRM data, enabling TMaG to market in real time. Not only were they able to run a successful sweepstakes but they were able to collect data of users who are interested in their merchandise for future promotions.