Tag Archives: Office Updates

Introducing Chirpify’s Landing Page Builder

The Summary

After running successful campaigns for the likes of Oreo, Sprint, Adidas, and Secret it’s clear to us that the path to success differs from brand-to-brand and vertical-to-vertical. We want to build our platform in a way that is configurable to each brand and their specific goals, so we took a few steps back and used these learnings to build our newest feature, The Chirpify Landing Page Builder.

The Landing Page Builder gives you the keys to determine what data you require from your fans to complete actions with Chirpify. Whether you’re running a giveaway, contest, eCommerce deal, or other campaign types, our Landing Page Builder will allow you to request the exact data you want from your users. Our implementation features a drag and drop builder that allows you to add both custom and predefined fields to your landing page experience. You can also choose to make certain fields required, while leaving other fields optional.

Because marketing and commerce are becoming more agile, we built the Landing Page Builder so you can log into your Chirpify account and add or remove these landing page fields at-will. If you want a new piece of data, or want to shorten the completion process it’s easily doable. In realtime. Without developer intervention. Without any knowledge of code. Whatsoever.

The Benefits

  • Easily configurable data-capture without developer intervention
  • Quicker turnaround time on launching Chirpify campaigns
  • Ability to be agile with learnings from current and past campaigns
  • Campaign-to-campaign data specificity

The Demo

Because I’m a product manager, I could talk about the feature all day long, but I think this feature speaks for itself. Here’s an undersized video demo of the new feature. Do yourself a favor and fullscreen this bad boy.

Below is a photo of what the landing page will look like after you’ve customized the required data in the Chirpify dashboard.

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The Live Examples

We silently rolled out the feature to TaylorMade Golf and Adidas Football and immediately saw a couple interesting use cases. TaylorMade Golf collected user golf handicaps during their recent giveaway of 10,000 ProjectA golfballs. 

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Adidas Football ran an in-the-moment campaign during the Super Bowl to give away some socks to Broncos and Seahawks fans. They used the Landing Page Builder to gather user age and team preference.

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The End

We’ll continue to roll out features to make Chirpify more flexible and configurable for you and your brand. If you have any thoughts or ideas on how Chirpify can be more relevant to your brand, whether via data or other features feel free to contact me.

Chirpify In The News: Actiontags for TV

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Today we announced Actiontags for TV and wanted to share some great metrics we’ve seen from the last 90 days!

You can find all of  the information & metrics in our full product press release. Some highlights include:

5,000 Tweets Per Hour

A recent brand campaign featured #actiontags in a prime-time TV commercial, offering customers first access to a new product. That campaign drove up to 5,000 tweets per hour — catapulting the campaign to become a nationally-trending Twitter topic.

300,000 Consumers in 90 days

More than 300,000 consumers used the #actiontag service to buy or sample a product, enter a promotion, or buy premium content in the last 90 days.

Huge Conversion

65% of #actiontag users followed through to either buy a product or enter a promotion.

Increasing Followers

During one Chirpify campaign, a brand added 20,000 Twitter followers (a 10% increase) in under a week.

Earned Media

#actiontags drove 50 million earned media impressions, and reached more than 25 million social accounts. 

Never before has TV been activated as a two-way form of communication where consumers can respond immediately and get something in return, based on a hashtag they saw on TV.

“Chirpify enables adidas to engage our customers in fundamentally new ways, leveraging social media as the point of conversion. They’ve allowed us to drive more value – and revenue – from our brand marketing efforts.”
– Jeremy Darlow, senior brand and digital marketing manager at adidas

It’s been great to see the coverage from our local PDX outlets like KGW News (watch the video clip!) Portland Biz Journal and Silicon Florist. You can also find more details via GeekWire, Marketing LandThe DrumMy Social Agency, The Realtime Report & Digital Transactions.

We can’t wait for what is to come. Stay tuned!

Chirpify Round-Up

As usual, it’s been a bit crazy here at the Chirpify office. So we thought we’d give a little recap and forecast of what’s going on. First of all, we have a little cause of celebration for Waggener Edstrom and tenfour agency on their 2012 Digital PR award for Tweet-a-Beer. Tweet-a-beer debuted at SXSWi. They used our API to create a platform where you could buy a beer for a friend via Twitter. We’re extremely proud and excited that Waggener Edstrom and tenfour got the recognition for this and that we were able to provide the vehicle for it to come to fruition.

For you Seattleites out there, our CEO Chris Teso, will be speaking on a panel at TechNW tomorrow. The event is held at the Seattle Town Hall, we invite anyone who can go to check it out. To summarize the event, TechNW is a meeting of the brightest minds and most innovative technology companies in the Northwest. It is the region’s high profile, must-attend forum for learning, business development and strategic networking. By fostering intellectual and creative interaction among industry leaders, TechNW provides critical insights into the future of ever-evolving tech sectors, many that originated and continue to thrive in Washington State. We hope you Pacific Nw’ers can make it!

Our VP of Business Development- Music, Rory Felton, will also be speaking tomorrow at the Digital Music Forum in Los Angeles, where 300+ of the most influential music and digital media leaders gather in the heart of Hollywood to socialize, share ideas, do deals and learn about new technologies and services.

We’re just following the divide and conquer method. And on that note, we’ll get our noses back to the grindstone.

Portland Digital eXperience and Startup Crawl

There is no shortage of things to do in Portland this week. In conjunction with Musicfest Northwest, Rick Turozcy ofSilicon Florist has created a tech event to emphasize the best of Portland’s Tech Scene. The adds the missing tech component to this huge music fest, and provides a platform that showcases all the startups and creative talent that we have to offer.

Later today (2:15 pm at Leftbank Annex to be exact), our CEO Chris Teso will be speaking about “The Technology of Money” at the Portland Digital eXperience. The chat will be followed by a panel to kick off the Startup Crawl- an excellent opportunity, to walk around, have a beer or two or three, and get to know some of your local startups in the area.

Back at the Chirpify office, we will have snacks, beer, and a very exciting surprise that we can’t wait to share with all of you tonight.

Yep- 6pm, beer, snacks and surprises. We hope to see you here!

Gruener- Gentleman, Developer, Scholar

We’ve been hiring people left and right lately. A couple months ago, there was one person (Chris Teso). Then we added Rory and Rayburn. Needless to say, things have been pretty crazy!

One overarching theme we’ve seen since the hiring process began is that our team believes in Chirpify as a product, payment channel and eCommerce solution. The next thing we’ve seen is that our team is awesome and the culture that we’ve built around said team is just as amazing (I feel THIS excited everyday when I get to the office).

We’d like you to meet Todd Gruener, one of our recent hires.

+ Chirpify: What is your Job at Chirpify?
Todd Gruener: I’m a back-end developer, focusing on API support.

+ C: What did you do prior to Chirpify?
TG: I had a two parallel lives- Freelance PHP Developer and Tour Bus Driver for Megadeath, MosDef, Yo La Tengo and Warren G. (Editors Note: This fact did not have any influence on hiring Todd, or maybe it did.)

+ C: What’s your favorite thing about the Chirpify Team?
TG: We communicate ideas, both good and bad, very well. We bounce them off each other knowing that the feedback will always be timely and constructive. It’s nice to be a part of a team that makes each other better at what they do.

+ C: What’s your favorite thing about the Chirpify Platform?
TG: From a Dev standpoint, Chris really thought this thing out. The code is organized and well-kept. Everything within the product, from a code and product standpoint, are VERY intentional.

I also like the idea that bands and musicians can give away and/or sell music easily on Chirpify. I think that the band/musician relationship to fans was lost for some time, but Twitter has helped bridge that conversational gap.

+ C: Why did you decide to join Chirpify over other Portland startups?
TG: Really and truly- Chris was my deciding factor. He’s a developer. He’s a BizDev guy. He’s a designer. He can do it all and inspires us to be the same way. It’s easy to get behind his product because he’s a great leader.

+ C: What are you currently working on for Chirpify?
TG: I’m helping prepare our API for public consumption. ALSO, i’m working on Chirpify 2.0, which is coming this fall (Editors Note: Teaser Alert!).

+ C: Where do you see payments heading in the future?
TG: Cashless. It’s inevitable and exciting.

+ C: What do you do when you’re not coding at Chirpify HQ?
TG: Fight the rose bushes at my house, so they don’t take over the property, Barbecues, Going to local shows.

Why I Chose Chirpify

Hi. I’m Heath.

I recently relocated from Chicago (by way of San Francisco and Oklahoma) to join the Chirpify team here in Portland, OR. I’ve had quite a few friends, family members and Chirpify users ask me why I’d move 2,200 miles to join a new startup, so I figured I’d address just that.

I do a majority of my shopping online but have never been satisfied with the actual process of making the purchase. You see a product on Twitter, Facebook, Fab, Amazon, etc and you are forced to undergo numerous steps- Click the link (or “Add to Cart” button), Sign In (or if you’re a n00b, sign up for an even more excruciating experience), Edit your shipping information, Enter your payment information, Confirm order is correct, Place order.

Each step along the way, a little seed of doubt grows larger and larger in my brain. Should I buy this now or wait? Should I look around to find it elsewhere? What if it makes me look fat?

This is what we call friction. In most cases, other than physics, friction is not good. It creates the opportunity for me to question myself, lose interest and ultimately makes me feel as if I’m spending too much time on one task. It creates drop-off. Anything that limits conversions is friction and that is bad.

So, naturally, when I found Chirpify I was delighted to find that my online commerce experience(both as a seller and buyer) would be frictionless. The ability to create an account by connecting my Twitter and Paypal. The ability to purchase the items I want with one-step. The decentralization of commerce.

That’s why I chose Chirpify.

Having worked in social media for the past few years, I’ve always felt like there’s a disconnect between buying a product and connecting with a brand. In the brick-and-mortar days, that disconnect didn’t exist. You stepped into a store, picked out your item, walked to the cash register and most likely engaged in some sort of conversation with the individual working there, whether trivial or not. With traditional eCommerce, you had none of that- just a few added steps along the way.

Chirpify’s conversational commerce does a terrific job of bridging that relational gap. It allows users the power to purchase a product by conversing with the brand. Likewise, it gives brands the ability to converse more deeply with that individual.

The ability to purchase directly in Twitter, where I’m already spending my time. The ability to connect more profoundly with the things I care about. The ability to share what I love with those that I love.

That’s why I chose Chirpify.

Simply put, I wasn’t satisfied with the status quo. I hated the friction. The laborious processes frustrated me. I missed out on the connection. Fortunately for me, Chirpify has remedied that.

Ladies and Gentlemen, Meet Rory Felton

It’s been a busy time here at Chirpify. In fact, we’ve grown from one employee (props to fearless leader Chris) in April of this year to seven today (and growing).

A big hire we recently made is adding Rory Felton as Vice President of Business Development—Music. Rory is an amazing addition to the team with an impressive background.

It’s a tall task to summarize Rory’s experience since it is so extensive, but here it goes: co-founded a record company at 18 years old (The Militia Group), featured in Billboard Magazine’s Top 30 Executives Under 30, sold over 5 million recordings as executive producer, developed artists later acquired by Sony, Universal and EMI, created a publishing joint venture with BMG Music Publishing (acquired by Universal), executive producer of music videos viewed by tens of millions of people on MTV, VH1, YouTube, and Vevo… The list of accomplishments by Felton is literally endless and we’re looking forward to him driving our growth in the music space.

But wouldn’t you rather hear what Rory has to say?

Chirpify: What’s your favorite thing about Chirpify?

Rory Felton: I love that Chirpify is turning ecommerce on its head by removing all frictions of a traditional payment or e-commerce system. Chirpify is so simple yet so revolutionary—it transforms Twitter from a broadcast platform into a transactional one. 

C: Why do you think Chirpify is set up for success?
RF: The combination of frictionless one step transactions, social commerce, content delivery, and Twitter’s real-time reach, is what makes Chirpify such a powerful platform.
 

C: You live in LA. Why not Chirpify’s headquarters in Portland?
RF: Portland is not only home to artists like The Decemberists and the late Elliott Smith, it has also become a hotbed for emerging technology. It is a great city and I will be relocating in the near future. In the meantime Los Angeles is still the entertainment capitol and has been my home for the last twelve years.

C: What’s your favorite artist?
RF: An impossible question to answer. Usually I go with the classics such as Tom Waits, Leonard Cohen, or Bob Dylan. There are of course thousands of records in my catalog I enjoy. Today I’ve been spinning Frank Ocean, Delta Spirit and Wildcat Wildcat. 

Join us in welcoming Rory Felton to the team. Great to have you on board!