OREO Case Study

How Chirpify drove instant conversion from TV during the Grammys     For the first time ever, OREO launched a product sampling campaign by featuring an #actiontag in a prime-time TV commercial. It offered customers first access to a new product flavor by adding the hashtag #SendMeOreo at the end of the TV spot, which aired during [...]

OREO Case Study2017-08-11T21:53:53+00:00

Measure Television Media ROI Using Social Media

In case you missed part one of this three part series, we discussed how to use social as a point of conversion from traditional media placements. We’ve already covered how this works for billboards placements and today we are going to talk about television conversion. Many people have discussed the connection between TV and social [...]

Measure Television Media ROI Using Social Media2014-07-14T16:58:53+00:00