Upcoming Holidays CPG Brands Should be Planning For

Consumer Goods brands have the ability to connect to their audiences in a way that other brand categories can’t. Social media in particular has been a great channel for CPG brands to engage and have direct dialogue with current and potential consumers at any given moment.  It’s an easy channel to promote the latest products, [...]

Upcoming Holidays CPG Brands Should be Planning For2014-06-25T16:27:00+00:00

Better Product Sampling with Social Media

Since before social media, product sampling was already intuitively social. From grocery store tasting trays to department store perfume reps- sampling has been a great way for brands to connect with potential consumers directly. Giving an undecided purchaser the chance to try your product, at little cost to the company, can highly influence their on-the-spot [...]

Better Product Sampling with Social Media2014-04-17T16:54:00+00:00