Tag Archives: product

Why Infrastructure Matters

My Metaphorical Introduction

Within metropolitan areas, infrastructure and the ability to scale up are constant concerns during population booms.

Portland, my personal residence, is no exception to the rule. Every morning, traffic light after traffic light, stop sign after stop sign, I trudge along at snails pace. Obviously, getting to and from work faster would make life easier for me, but it would also expedite my productivity and time dedicated to Chirp things.

Technology is no different than roads and bridges. The more people you have accessing your technology, the more important it is to optimize processes, infrastructure, and accessibility. You need to be able to support more hypothetical cars on the road and prevent the volume from creating massive traffic jams.

We’ve been working on a few ways to make Chirpify’s infrastructure faster so your realtime marketing efforts can take it to the next level of effectiveness, efficiency, and speed.

What We’ve Done

Improved Response Time on Social, or “We feel the need. The need for speed.”

Whether it’s a sign up notification or a confirmation of success, the time between your audience posting actiontags and receiving an automated message is precious. Our engineering team optimized that portion of the platform to ensure that messages are sent quickly and consistently despite the volume of tweets the technology is processing. After doing numerous load tests, we are seeing responses averaging about 6 seconds to be delivered. You can see the expedited solution implemented in AT&Ts recent giveaway of HTC devices.

But, how does this benefit your brand?

In short, the faster the message, the better capability you have to reach out to individuals engaging with your brand. We see the message that Chirpify sends to actiontag users as the automated beginning to brand dialogue, passing the torch to your community managers to engage further. 

During a recent campaign, adidas Soccer did exactly that and the results were great! Users were excited and felt confirmed in their successful entry to their contest.

Faster Page Loads and Higher Capacity Support on Campaign Landing Pages (And More to Come!)

A good landing page experience is paramount to us. It’s where you gather the data the means the most to your brand. It’s where the users that mean the most to you further engage with your campaigns. Simply put, it’s a pivotal plot of land in numerous ways.

We’ve been working on implementing better server-side solutions to support more people on-site, while not experiencing performance dropoffs as a result. I’m happy to say that the capabilities are 10x improved week-over-week since we launched these enhancements.

So, what’s this mean to you?

Your users can access your content and campaigns more reliably, quickly, and seamlessly than ever before. We can support more traffic than ever before. The site loads just shy of the speed of light. But…there’s more optimizations on the landing page to come.

I can’t specify what they are at this point, but in the coming days and weeks we’ll be enhancing both the user experience AND infrastructure supporting your campaign landing pages. Sit tight, and buckle up folks.

My Metaphorical Conclusion

Over the next few months, we’re going to continue to roll out enhancements to the platform. Whether these improvements take the form of new features or better infrastructure our goal will remain the same- Build a platform that gives brands the most reliable, cutting-edge, and streamlined method to market in realtime.

So, to sum everything up in the form of my favorite quote from Back To The Future, “Roads? Where we’re going, we don’t need roads.”

Introducing Chirpify’s Landing Page Builder

The Summary

After running successful campaigns for the likes of Oreo, Sprint, Adidas, and Secret it’s clear to us that the path to success differs from brand-to-brand and vertical-to-vertical. We want to build our platform in a way that is configurable to each brand and their specific goals, so we took a few steps back and used these learnings to build our newest feature, The Chirpify Landing Page Builder.

The Landing Page Builder gives you the keys to determine what data you require from your fans to complete actions with Chirpify. Whether you’re running a giveaway, contest, eCommerce deal, or other campaign types, our Landing Page Builder will allow you to request the exact data you want from your users. Our implementation features a drag and drop builder that allows you to add both custom and predefined fields to your landing page experience. You can also choose to make certain fields required, while leaving other fields optional.

Because marketing and commerce are becoming more agile, we built the Landing Page Builder so you can log into your Chirpify account and add or remove these landing page fields at-will. If you want a new piece of data, or want to shorten the completion process it’s easily doable. In realtime. Without developer intervention. Without any knowledge of code. Whatsoever.

The Benefits

  • Easily configurable data-capture without developer intervention
  • Quicker turnaround time on launching Chirpify campaigns
  • Ability to be agile with learnings from current and past campaigns
  • Campaign-to-campaign data specificity

The Demo

Because I’m a product manager, I could talk about the feature all day long, but I think this feature speaks for itself. Here’s an undersized video demo of the new feature. Do yourself a favor and fullscreen this bad boy.

Below is a photo of what the landing page will look like after you’ve customized the required data in the Chirpify dashboard.

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The Live Examples

We silently rolled out the feature to TaylorMade Golf and Adidas Football and immediately saw a couple interesting use cases. TaylorMade Golf collected user golf handicaps during their recent giveaway of 10,000 ProjectA golfballs. 

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Adidas Football ran an in-the-moment campaign during the Super Bowl to give away some socks to Broncos and Seahawks fans. They used the Landing Page Builder to gather user age and team preference.

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The End

We’ll continue to roll out features to make Chirpify more flexible and configurable for you and your brand. If you have any thoughts or ideas on how Chirpify can be more relevant to your brand, whether via data or other features feel free to contact me.