Tag Archives: sms

Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns

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Brace yourselves because we are all part of the mobile takeover. Consumers are progressively moving daily routines away from the desktop and on to their mobile devices. These routines include browsing social media platforms, checking favorite apps for updated and tailored information and even completing purchases right through their smartphone or tablet screens.

Marketers and Advertisers are recognizing this trend as well.  91% of advertisers polled by Jivox, a data company, said their company will spend more on mobile ads this year. Despite this massive mobile push, a large cloud of uncertainty looms over this major shift in spending. Below we will detail the perceived benefits of using multi-screen campaigns and how Chirpify meets or even exceeds those benefits. Following that, we will address the “fears” of the mobile movement and how Chirpify can ease those pains.

Highlighting the Benefits

40% of advertisers surveyed felt that the biggest benefit to a multi-screen campaign was it’s ability to extend a campaigns reach. Over here at Chirpify, we couldn’t agree more with this statement. We have been able to extend the reach of our clients social campaigns on marketing channels such as billboards, TV and as far as in-venue events. After activating a multi-screen campaign, 76% of the advertisers felt as engagement rate was the top measurement to report. While engagement is a very important statistic to measure, Chirpify takes it a step further by measuring which engagements directly correlate to revenue. Conversion rates measurements takes a step beyond conversations and provides valuable data on ROI from multi-screen campaigns.

Squashing the Fears

A shocking 51% of the advertisers that aren’t running a multi-screen campaign felt that the biggest thing holding them back was a lack of viable technology. Chirpify provides support where that lack of technology is currently frustrating marketers. Our Marketing Conversion Platform successfully enables multi-screen campaigns while capturing a wide array of key metrics. The biggest hurdle for advertisers, audience tracking, also falls under the umbrella of Chirpify abilities. Of the those surveyed, 33% felt as this was the most significant hurdle in running a  multi-screen campaign. Our platform creates the ideal two way street for brands by benefitting engaged consumers and also capturing key consumer profiles for a brand’s CRM.

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With a number as high as 91% shifting ad dollars to mobile, we want to assure you that there is method behind the madness. Chirpify serves as the bridge from tradition to innovation with multi-screen campaigns. Our goal is to help brands ease into and eventually fully embrace the mobile movement.

Social Discovery: How Brands Are Showcasing Products in Social Media

As Social Networks evolve, one common emerging theme is that they are becoming more visual. Facebook and Twitter have expanded how images are posted and shared while Twitter’s new layout has proven that rich media and photos are the best way to engage scrolling users. Now more than ever, brands are starting to shift the way they reach consumers by using rich media outside of content marketing and using it to get products in consumers hands.

It’s no surprise that we have seen the most social revenue come from a platform like Pinterest, whose entire platform is the posting, sharing and pinning of images. With social networks following Pinterest’s suit and becoming more visual, brands can literally giveaway, introduce and visually show products all within social media.

Recently Adobe published a study looking at the amount of revenue that each social platform contributes to. Among the highest are Facebook, Twitter and Pinterest. These platforms are allowing advertisers to become more content oriented, engaging people within streams, pushing to product microsites or sweepstakes landing pages.

What attributes to this success is Rich Media.

Rich media in brand posts is more important for engagement than ever. Text posts as a share of all brand posts have dropped from 50 to 19 percent this quarter. Facebook knows what it’s doing in this. Everyone knows images are the most engaging, so they want brands to diversify their posts.” – Joe Martin, senior analyst, Adobe Digital Index.

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What This Means For Brands

Brands are making products more accessible to consumers by using social channels (where consumers are already most active in) to feature and advertise products. By pairing product images with a call to action or opportunity to sample– brands are finding ways to turn the engagement around a product into an actionable offer-, all while collecting valuable information about the interested consumer.

What This Means For Consumers

When brands give access to products in social media, they are giving consumers direct and instant access to them and their products. Consumers have come to expect branded interaction and easy access to try, win, or get discounts on products. By promoting products in an actionable way, consumers can ‘raise their hand’ to get instant access to products, content & offers they want – from anywhere.

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Why This Makes Social Sampling Better

Social Means Sharing: If a consumer is engaging or requesting a product in social, most likely their friends or networks will see this action. This amplifies both impressions of the brand and/or product.

  • Instream Conversions: Rather than spending time and money on microsites, brands are able to offer samplings, sweepstakes or discounts directly in social. This eliminates the drop off or conversion rates of consumers who want a simple click navigation when engaging with the brand.

  • Qualified Consumers: When brands customize the data they want to collect from consumers who opt-in to try their product, they can put product in the hands of consumers who are most likely to have a great experience.

See how this works be downloading Chirpify’s Social Sampling Best Practices Guide.