Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns

Brace yourselves because we are all part of the mobile takeover. Consumers are progressively moving daily routines away from the desktop and on to their mobile devices. These routines include browsing social media platforms, checking favorite apps for updated and tailored information and even completing purchases right through their smartphone or tablet screens. Marketers and [...]

Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns2014-08-27T20:09:00+00:00

Social Discovery: How Brands Are Showcasing Products in Social Media

As Social Networks evolve, one common emerging theme is that they are becoming more visual. Facebook and Twitter have expanded how images are posted and shared while Twitter’s new layout has proven that rich media and photos are the best way to engage scrolling users. Now more than ever, brands are starting to shift the way they [...]

Social Discovery: How Brands Are Showcasing Products in Social Media2014-04-29T17:03:00+00:00