A Step-by-Step Guide to Social Direct Response

A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage [...]

A Step-by-Step Guide to Social Direct Response2015-02-10T17:42:30+00:00

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

Written by Nadia Uddin, Client Solutions at Chirpify “We’re the red-headed stepchild.” My friend Dave, who is a global social director at a major fashion brand, lamented as we commiserated over oysters and drinks at Island Creek Oyster Bar in Boston (a must to visit if you’re ever in the area). No offense to red [...]

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill2015-02-10T17:51:55+00:00