Measure In-Venue Media ROI Using Social Media

So far we have talked about how to convert customers from traditional advertisements within social media. We saw how Ariana Grande allowed Time’s Square pedestrians to instantly download a preview of her newest song, and how TaylorMade gave viewers of the PGA tour a chance to win their newest golf club from their living room [...]

Measure In-Venue Media ROI Using Social Media2014-07-14T18:26:00+00:00

Measure Traditional Media ROI Using Social Media

Welcome to Chirpify’s three part series covering Cross-Channel Marketing, and more specifically how brands are using social media as the point of conversion for all marketing efforts. We’ve learned a lot with our great clients and want to share some of our findings with you. During a typical day, people see thousands of advertisements- whether [...]

Measure Traditional Media ROI Using Social Media2014-07-14T16:02:30+00:00

3 Ways CPG Brands Acquire Customers via Social Media

How brands focus on digital channels is forever evolving. Especially in social media where brands have grown from listening and joining conversations around their products to engaging their new audiences with content. Now that brands have determined the best ways to engage users, some are looking at the way social and digital channels lead to [...]

3 Ways CPG Brands Acquire Customers via Social Media2014-06-18T18:31:27+00:00