Insights from Loyalty Expo 2016: Social Media Loyalty No Longer Optional

Thom Kozik, Vice President of Loyalty at Marriott, showing off how Marriott uses Chirpify I spent last week at the 9th annual Loyalty Expo in Florida, where loyalty marketers came together to share best practices, new trends, and lessons learned. It’s a great forum for sharing and learning and between the many keynotes and expo [...]

Insights from Loyalty Expo 2016: Social Media Loyalty No Longer Optional2016-06-02T17:34:53+00:00

OREO Case Study

How Chirpify drove instant conversion from TV during the Grammys     For the first time ever, OREO launched a product sampling campaign by featuring an #actiontag in a prime-time TV commercial. It offered customers first access to a new product flavor by adding the hashtag #SendMeOreo at the end of the TV spot, which aired during [...]

OREO Case Study2017-08-11T21:53:53+00:00

A Step-by-Step Guide to Social Direct Response

A central part of any social media strategist’s job is to stay up-to-date with the latest changes in newsfeed algorithms, analytics features and paid post programs. After managing social programs for a wide variety of brands, I’ve discovered that the best strategy is not to be reactive to these changes, but rather to authentically engage [...]

A Step-by-Step Guide to Social Direct Response2015-02-10T17:42:30+00:00

4 Ways to Benefit from Combining Facebook Brand & Direct Marketing

Many marketers think of Facebook marketing as a brand activity – not one that can drive conversion directly. However, it doesn’t have to be an either-or proposition. By combining brand marketing and direct marketing actions, social media marketers can drive both amplification and conversion. Companies are growing their social media budgets and with more money comes increased expectations [...]

4 Ways to Benefit from Combining Facebook Brand & Direct Marketing2014-09-08T16:53:48+00:00

Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns

Brace yourselves because we are all part of the mobile takeover. Consumers are progressively moving daily routines away from the desktop and on to their mobile devices. These routines include browsing social media platforms, checking favorite apps for updated and tailored information and even completing purchases right through their smartphone or tablet screens. Marketers and [...]

Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns2014-08-27T20:09:00+00:00

Direct Dialogue on Social Media: Celebrities & Fans

Many years ago, the closest connection fans could get to a celebrity or sports star was by simply watching them on TV or going to a venue to see them in person. Social media introduced a new connectivity to these influencers by allowing fans to follow them and receive, for the most part, original content [...]

Direct Dialogue on Social Media: Celebrities & Fans2014-08-06T16:14:00+00:00

Why Facebook & Twitter are Entering the World of Online Commerce

Consumers today value simplicity and convenience. Social media has significantly contributed to this by simplifying information to as little as 140 characters and allowing users to filter what information they receive, whenever they want. Social has also created a more interactive platform for consumers. It is norm for users to share, retweet, comment, like, as [...]

Why Facebook & Twitter are Entering the World of Online Commerce2014-07-25T15:51:00+00:00

Hashtags: The True Star of a Campaign

Recently, fashionista.com published an article, “Calvin Klien’s Fall Campaign Stars Lara Stone and a Hashtag,” that focuses on the brands use of hashtags for their new fall line. #MyCalvins, will be featured on various forms of media such as print, digital, in-store and outdoor advertisements. While the hashtag has already engaged 6 million fans, it [...]

Hashtags: The True Star of a Campaign2014-07-18T15:42:00+00:00

Measure In-Venue Media ROI Using Social Media

So far we have talked about how to convert customers from traditional advertisements within social media. We saw how Ariana Grande allowed Time’s Square pedestrians to instantly download a preview of her newest song, and how TaylorMade gave viewers of the PGA tour a chance to win their newest golf club from their living room [...]

Measure In-Venue Media ROI Using Social Media2014-07-14T18:26:00+00:00