To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill

Written by Nadia Uddin, Client Solutions at Chirpify “We’re the red-headed stepchild.” My friend Dave, who is a global social director at a major fashion brand, lamented as we commiserated over oysters and drinks at Island Creek Oyster Bar in Boston (a must to visit if you’re ever in the area). No offense to red [...]

To Grow Your Social Marketing Budget, Determining ROI Is a Critical Job Skill2015-02-10T17:51:55+00:00

Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns

Brace yourselves because we are all part of the mobile takeover. Consumers are progressively moving daily routines away from the desktop and on to their mobile devices. These routines include browsing social media platforms, checking favorite apps for updated and tailored information and even completing purchases right through their smartphone or tablet screens. Marketers and [...]

Embracing the Mobile Movement & the Rise of the Multi-Screen Campaigns2014-08-27T20:09:00+00:00

3 Ways to Drive Revenue Through Social Media

The never-ending discussion around Social Media ROI has morphed into several definitions over the past couple of years. Where it becomes particularly interesting is during the holidays, when brands and companies use social as a channel to drive people to make purchases more than any other time of the year. Before the 2014 holiday season comes and [...]

3 Ways to Drive Revenue Through Social Media2014-05-21T23:03:00+00:00